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Fashion Buying with Marketing BA (Hons)

De Montfort University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Leicester Campus

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    3 Years

Course summary

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.You’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis. We are delighted DMU is ranked in the Top 10 for Fashion and Textiles in the UK, according to The Guardian University Guide 2020 and DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes. **Key features:*** Work on live projects with industry partners to learn from buying, marketing and creative experts.* Learn how to analyse consumer behaviour in order to develop targeted marketing and promotional campaigns for retailers.* Enhance your career prospects by choosing a year-long placement. Our students have worked at Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill.* Our graduates have gone onto work at companies including Reiss, Next, Marks & Spencer, River Island and Selfridges, while others have started their own successful companies.* 100% of our Fashion Buying graduates from summer 2017 are in work or further study after graduating (Destinations of Leavers from Higher Education (DLHE) 2016-17).* Develop CAD skills to enhance your fashion industry prospects.* Take part in our international experience programme, DMU Global. Students have benefited from trips to Porto, Antwerp, Amsterdam, Hong Kong and New York, meeting key influencers at top fashion brands.* Utilise an award-winning workshop and design space – the Vijay Patel Building – containing specialist facilities to foster fresh ideas and creativity.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 14,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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UCAS Points : 112

- From at least 2 A Levels - Art and Design Foundation accepted- Five GCSEs A*-C (9-4) including English Language or Literature

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University information

De Montfort University

  • University League Table

    81st

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

Enthusiastic, dedicated lecturers who have excelled in achieving National Teaching Fellowship awards.
A fully transformed campus based in the heart of the welcoming and multicultural city of Leicester, renowned for its diversity and culture.

Subject rankings

  • Subject ranking

    32nd out of 84 2

  • Entry standards

    / Max 200
    105 51%

    67th

    2
  • Graduate prospects

    / Max 100
    84 84%

    13th

  • Student satisfaction

    / Max 5
    4.03 81%

    34th

    6

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