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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Leicester Campus

  • Study mode

    Full time

  • Start date

    SEP-24

  • Duration

    3 Years

Course summary

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.You will study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You will also cover report writing, data selection, presentation and critical analysis.Develop the practical skills needed to take on the challenges of our rapidly evolving industry, focusing on the shift in consumer demand from high street to online shopping. With an emphasis on sustainability and social responsibility, we aim to give you the tools you will need to drive innovation at all stages of the buying process.


Key features

We are recognised as one of the country’s most sustainable fashion and textiles schools (Green Gown Awards, 2021) and one of the best fashion schools in the world for 2022 (CEOWORLD, 2022). Work on live projects with industry partners to learn from buying, marketing and creative experts. Previous briefs include sustainable projects with Stella McCartney and Ted Baker, and a trend forecasting project with Next. Learn how to analyse consumer behaviour in order to develop targeted marketing and promotional campaigns for retailers. Enhance your career prospects by choosing a year-long placement. Our students have worked at Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill. Our graduates have gone onto work at companies including Reiss, Next, Marks & Spencer, River Island and Selfridges, while others have started their own successful companies. Develop highly sought after CAD skills in our state-of-the-art labs to enhance your fashion industry prospects. Take part in our international experience programme, DMU Global. Students have benefited from trips to Porto, Antwerp, Amsterdam, Hong Kong and New York, meeting key influencers at top fashion brands. Utilise an award-winning workshop and design space – the Vijay Patel Building – containing specialist facilities to foster fresh ideas and creativity.


If you are interested in advanced entry into Year 3 of this course, please visit the DMU website for the course details:

https://www.dmu.ac.uk/study/pre-edu-2030/fashion-buying-with-marketing-ba-degree/fashion-buying-with-marketing-ba-degree.aspx

Application deadline

31 January

Tuition fees

Students living in United States
(International fees)

£ 15,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

De Montfort University

  • University League Table

    109th

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

The only UK university that's an ambassador for one of the UN Sustainable Development Goals, and one of 39 UK unis to achieve a Race Equality Charter Mark.
Through DMU Global, students can travel cheaply, learn, gain new skills and make memories – DMU has recently taken students as far as LA, Fiji and Seoul.
DMU buildings range from the historic 14th-century to contemporary 21st-century creations, and university life is enriched by students from 140 nations.

Subject rankings

  • Subject ranking

    61st out of 91 18

  • Entry standards

    / Max 191
    107 52%

    79th

  • Graduate prospects

    / Max 100
    79.0 79%

    27th

    32
  • Student satisfaction

    / Max 5
    3.81 76%

    67th

    1

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