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- Fashion Buying BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Leicester Campus
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Study mode
Full time
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Start date
SEP-24
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Duration
3 Years
Course summary
Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.You will study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You will also cover report writing, data selection, presentation and critical analysis.Develop the practical skills needed to take on the challenges of our rapidly evolving industry, focusing on the shift in consumer demand from high street to online shopping. With an emphasis on sustainability and social responsibility, we aim to give you the tools you will need to drive innovation at all stages of the buying process.
Key featuresWe are recognised as one of the country’s most sustainable fashion and textiles schools (Green Gown Awards, 2021) and one of the best fashion schools in the world for 2022 (CEOWORLD, 2022). Work on live projects with industry partners to learn from buying, marketing and creative experts. Previous briefs include sustainable projects with Stella McCartney and Ted Baker, and a trend forecasting project with Next. Learn how to analyse consumer behaviour in order to develop targeted marketing and promotional campaigns for retailers. Enhance your career prospects by choosing a year-long placement. Our students have worked at Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill. Our graduates have gone onto work at companies including Reiss, Next, Marks & Spencer, River Island and Selfridges, while others have started their own successful companies. Develop highly sought after CAD skills in our state-of-the-art labs to enhance your fashion industry prospects. Take part in our international experience programme, DMU Global. Students have benefited from trips to Porto, Antwerp, Amsterdam, Hong Kong and New York, meeting key influencers at top fashion brands. Utilise an award-winning workshop and design space – the Vijay Patel Building – containing specialist facilities to foster fresh ideas and creativity.
If you are interested in advanced entry into Year 3 of this course, please visit the DMU website for the course details:https://www.dmu.ac.uk/study/pre-edu-2030/fashion-buying-with-marketing-ba-degree/fashion-buying-with-marketing-ba-degree.aspx
Application deadline
31 January
Tuition fees
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£ 15,750per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
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University information
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University League Table
109th
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Campus address
De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England
Subject rankings
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Subject ranking
61st out of 91 18
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Entry standards
/ Max 191107 52%79th
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Graduate prospects
/ Max 10079.0 79%27th
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Student satisfaction
/ Max 53.81 76%67th
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