Fashion Culture and Business BA (Hons)

BA Fashion Culture and Business is a communication and humanities orientated course that will deliver a curriculum based on the growing emergence of social responsibility within the industry of fashion. Fashion communication is evolving. The industry is now under pressure to produce ‘proactive advocates of diversity and inclusivity’ (State of Fashion 2020). The course will cater for the need to train communication literate professionals who command an understanding of empathy towards a variety of global audiences. This course aims to provide students with a pedagogical structure that facilitates the learning of research methodologies, both qualitative and quantitative. Students will be required to engage with communities, locally, nationally and internationally in order to produce outcomes that focus on the analysis of socio-economic and geographic phenomena relevant to the industry of Fashion. The course will offer students the opportunity to work closely with other students within the University of East London’s Fashion cluster and other departments within the School of Arts and Digital Industries. The course will also focus on the utilisation of The University of East London’s rich background in diverse student cohort by conducting research practise that engages with both active students and potentially, alumni. Whilst following the University’s protocols on ethics in research. Digital media outcomes will be a focus for the course, concentrating on the development and refinement of visual diaries, reports and presentations. The course will work with local communities directly within the borough of Newham via organisations such as Spotlight and the Eastside Youth centre.