Fashion Journalism BA (Hons)

- Join a hands-on and creative journalism course where you benefit from the technical knowledge and experience of industry professionals- Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, and a computerised radio studio- Gain valuable experience and boost your employment opportunities on excellent industry placements, which have included the BBC, ITV and Sky in recent years- Immerse yourself in the world of fashion and graduate with a portfolio of published work to impress prospective employers- Broaden your horizons and explore opportunities to study abroad in the USA and JapanDo you have a passion for fashion? Would you like to become an authority on future trends and industry issues and maybe have a front-row catwalk seat one day?In recent years the University of Winchester has built a strong reputation for its journalism. Fashion Journalism is a dynamic branch of this field that reports on the trends and culture surrounding fashion and where it pays to back-up sound technical knowledge of how to research, source and construct a story with professional connections.On our new Fashion Journalism programme you will follow the live production model that has been so successful in the BA Journalism programme. You will take on the role of fashion reporters for Winchester News Online (Winol), covering a variety of local/ national stories for publication/broadcast on multiple digital platforms.Whether you are writing feature profiles of celebrity designers, styling photoshoots of the latest high-street collections or hosting a fashion focused podcast you will learn how to breathe life into a story. You will develop your knowledge of social media, video and digital journalism and understand best practice in the current media landscape.You will be in good company. Our teaching team of filmmakers, journalists, editors, producers, feature writers and cameramen has extensive professional experience in this area. One of our lecturers has interviewed many of the world’s leading fashion celebrities including Kim Kardashian, Paul Smith, Gok Wan and Trinny and Susannah as part of their role as entertainment reporter at Sky News and Good Morning Britain.You will also be able to draw on the expertise of staff from our marketing departments and take relevant modules from this discipline. This in-depth subject knowledge will complement the practical skills you gain from the journalism modules.The three-year programme includes a fascinating range of core modules from TV and Radio Production and Presentation to Digital Fashion Reporting, Longform Journalism and Media Law.In Year 1, you take modules in Introduction to Fashion Journalism and Principles of Fashion. In Year 2, you cover Digital Fashion Reporting in depth, Consumer Behaviour and Integrated Marketing Communications. In your final year you complete a Major Project in Fashion Journalism in an area of your choice and explore the telling of compelling true-life stories on screen in Claiming the Truth – Documentary Films.As a skilled communicator and critical thinker you will be able to seek work across a range of media companies, fashion houses, PR companies and the wider communications industries. Our graduates are employed at all the major broadcasters (BBC, ITV, Sky) and many of the UK’s leading publications (The Sunday Times, The MailOnline, The Sun, InStyle, and The Telegraph).