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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    City Campus

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role.You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair.You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course.**Key features**- We're delighted to be ranked as one of the top 10 universities in the UK for Fashion & Textiles (Guardian University League Tables 2020).- This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).- We’re delighted that 91% of fashion marketing and branding students would recommend studying at NTU (National Student Survey 2019).- Learn how to create effective marketing strategies as well as communicate those strategies to consumers.- Work on live projects with brands such as Topman, Boots No7, Lacoste and Dior.- Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment.- Attend guest lectures from industry experts.- Learn skills in software like Adobe InDesign and Photoshop.- Enter high-profile competitions with major brands, professional bodies and industry leaders.- Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.- Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice.- Opportunity to apply for a European or international exchange to one of our partner institutions, such as the Fashion Institute of Technology in New York.- Choose your final year project and tailor it to your own career aspirations.- Showcase your work at our Degree Show, Nottingham, with the chance to be selected for exhibiting at Graduate Fashion Week, London. **Assessment**Assessment is 100% through coursework and attendance. **Careers and employability**This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17). Graduates often go into fields such as brand management, digital marketing, insight manager, media planning & buying and PR. Recent graduate destinations include Adidas, Pentland, ASOS, Jamie Oliver, Sweaty Betty, Harrods, River Island, Wallis, Selfridges, Boux Avenue, Marks & Spencer, Next, New Look, and Cath Kidston.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Nottingham Trent University

  • University League Table


  • Campus address

    Nottingham Trent University, 50 Shakespeare Street, Nottingham, Nottinghamshire, NG1 4FQ, England

NTU’s four campuses give students modern learning facilities in a great environment.
International students will feel at home at NTU. With students and staff from over 150 nations, cultural diversity is a core part of its community.
NTU is focused on students’ future, with specific employability support and work experience opportunities on every course.

Subject rankings

  • Subject ranking

    12th out of 86 3

    17th out of 84

  • Entry standards

    / Max 239
    144 64%


  • Graduate prospects

    / Max 100
    79 79%


  • Student satisfaction

    / Max 5
    4.14 83%


  • Entry standards

    / Max 200
    125 61%


  • Graduate prospects

    / Max 100
    88 88%


  • Student satisfaction

    / Max 5
    4.01 80%



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