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Fashion Marketing and Branding MA

University of Southampton

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University of Southampton

Course options

4 options available

  • Qualification

    MA - Master of Arts

  • Location

    Winchester Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

This is a highly focused master's program designed to give you an expert understanding of the modern fashion world, building your expertise in both marketing strategies and branding. The course content centres around the latest global industry developments and adopts a sustainable and ethical perspective. You will learn to analyze fashion brands and consumers across different cultures. Key topics covered include: Digital and Traditional Marketing Strategies Fashion Brand Building and Management Fashion Consumer Behaviour and Trends Data Analytics for the fashion sector Sustainability and Ethics in branding We are ranked 8th in the UK for research quality (Complete University Guide 2026). Key Features of this Course Dual Focus: The program provides specialized knowledge in both strategic marketing and brand communication, essential for today's complex global fashion market. Core Strategic Modules: You will study compulsory modules such as Digital and Sustainable Marketing Strategies for Global Fashion Brands, Fashion Branding and Strategic Communications, and Fashion Consumer and Industry Insights. Research Project: You will complete a Final Major Project (independent research) on a contemporary issue in fashion marketing and branding, applying the insights and skills gained throughout the program. Optional Modules: You can tailor your expertise with optional modules, which may include Entrepreneurship, Global Marketing, Digital Cultures, or Sustainability in Business and Design. Career Prospects After completing this course, you will be in an ideal position to pursue specialized roles in the global fashion industry. Career paths include: Global/Luxury Fashion Brand Manager Digital Fashion Brand Manager Fashion Marketing Strategist Fashion Sustainability Marketing Manager Fashion Data Analyst and Market Researcher Fashion Entrepreneur The program also provides a solid foundation for those wishing to continue their research interests at the PhD level. As a graduate from a top 20 UK university for employability, you'll be well-prepared for your next step. Further Information Location: The course is based at the Winchester School of Art (WSA). Duration: Typically a one-year full-time master's program. Entry Requirements: You will need a 2:2 degree or equivalent international qualification. Course Lead: Dr. Eirini Bazaki, whose research expertise includes digital fashion marketing and branding. Complete University Guide Graduate Prospects Rankings 2026

Application deadline

02/09/2026

Tuition fees

Students living in United States
(International fees)

£ 30,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Southampton

University of Southampton

University of Southampton

  • University League Table

    15th

  • Campus address

    Main Site - Highfield Campus, Highfield, Southampton, Hampshire, SO17 1BJ, United Kingdom

VIEW PROFILE
Southampton is proud of its inclusive international community, welcoming over 9,000 students from more than 140 countries.
The Career Advantage scheme gives career support to international students, from when you accept your offer to long after graduation.
Prepares international students for their future in the global job market. Get specialist careers support, paid internships and work experience opportunities.

Subject rankings

  • Subject ranking

    Marketing

    3rd out of 93 8

  • Entry standards

    / Max 198
    145 73%

    13th

  • Graduate prospects

    / Max 100
    84.0 84%

    4th

    16

  • Student satisfaction

    / Max 4
    3.28 82%

    10th

    38

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