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Fashion Marketing and Business BA (Hons)

Norwich University of the Arts

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UCAS CODE: W240

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Norwich University of the Arts

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    3 Years

Course summary

Unite your love for fashion innovation and business strategy as you delve into the marketing mechanisms of the global fashion industry.

Our course is designed for aspiring fashion entrepreneurs and leaders who want to innovate and reshape the global fashion industry. BA (Hons) Fashion Marketing and Business provides a unique insight into the commercial fundamentals, marketing strategies and core brand development techniques used in the fashion industry, allowing you to fully understand, create and operate successful fashion businesses.

Youll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you to fully understand and operate within successful fashion businesses. As you build your knowledge of fashion marketing, you will develop skills in marketing and promotional strategies, international fashion branding, fashion retail and visual merchandising and fashion buying and merchandising.

You will follow the path of graduates from our sister course, Fashion Communication and Promotion, who are set up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter, and Adidas.

Why Study with us

  • Share the first-year curriculum with BA (Hons) Fashion Communication and Promotion allowing you to study shared core fashion fundamentals including fashion history, branding, marketing and effective communication techniques.
  • Build your knowledge of fashion marketing and awareness in key areas including fashion retail and visual merchandising, buying and merchandising, business models and planning, corporate responsibility and law, and international fashion strategy.
  • Develop an understanding of the fashion industry, organisational management and fashion business fundamentals.
  • Create dynamic marketing campaigns, retail concepts, buying proposals and business plans to fully understand and operate within successful fashion businesses.
  • Understand how brands respond to consumer demands, from global social change to sustainability, and why incorporating it into future creative business strategies is essential for success.

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 18,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Norwich University of the Arts

  • University League Table

    82nd

  • Campus address

    Norwich University of the Arts, Francis House, 3-7 Redwell Street, Norwich, Norfolk, NR2 4SN, England

Subject rankings

  • Subject ranking

    74th out of 87 5

  • Entry standards

    / Max 204
    126 62%

    41st

  • Graduate prospects

    / Max 100
    58.0 58%

    73rd

  • Student satisfaction

    / Max 4
    3.06 76%

    45th

    33

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