Fashion Marketing and Management - BA (Hons)

Bath Spa University

Combine your creativity and enthusiasm for fashion with core business and management skills on this Fashion Marketing and Management course. Our focus is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry. In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today. You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape.