Fashion Marketing BA (Hons)

This degree offers you the opportunity to gain essential skills in marketing in the context of the fashion industry. You'll learn about the fashion life cycle and develop an understanding of consumerism and consumer behaviour. You’ll develop a strong commercial awareness and learn how to spot and promote the next big fashion trend. You’ll also gain a contextual understanding of fashion including from a historical and technological perspective.Throughout the course, you’ll work on a variety of projects which could range from devising a new brand strategy for a fashion label to trend forecasting, developing ideas for innovative fashion products to delivering an exciting PR campaign. The experience you’ll gain is a great way to gain the skills to succeed in a competitive and fast-changing industry. You’ll also develop key transferable skills, from critical thinking to problem solving and entrepreneurship.**Specialist resources**You'll have access to extensive resources on fashion and textile design, especially for their individual research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history. It’s a fascinating insight into how fashion and the marketplace have changed and continue to evolve.The University is also home to the Yorkshire Fashion Archive, containing a huge variety of couture, fashion garments and everyday clothing bought and worn by Yorkshire locals throughout the 20th century. We also have an archive of international textiles housed on campus to collect, preserve and document textiles and related areas from around the world.