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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    3 Years

Course summary

- Learn from a teaching team with fashion industry experience- Guest lectures from industry leading brands- Opportunities for placements and internships- Study abroad in the USA and France.If you can see yourself running catwalk shows at London Fashion Week, creating compelling campaigns for international brands or sourcing the latest trends for an online fashion retailer, then our three-year degree course could be the perfect fit for you.Fashion Marketing at Winchester focuses on the commercial face of the fashion-industry, embracing digital media and the latest marketing technologies. As part of the Department of Marketing Event and Project Management within the Business School, we aim to help you become an innovative, responsible and confident marketer and manager.Our programme has links with a range of industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. There are opportunities for international study in the USA and France (in the second year of study), students are supported to find work placements at London Fashion Week, and there are opportunities for field trips. Year 1 introduces you to the key theories, concepts and perspectives underpinning the subject area, as well as outlining the scope of the fashion industry. Topics include: Introduction to Academic and Professional Studies, E-Publishing, Understanding Markets, Fashion in Focus, Managing Finance, Introduction to Media, and Marketing Principles.Year 2 builds on your foundation year to provide further insight and opportunity to apply your learning in a range of areas such as Fashion Buying, Creativity Design and Innovation, Consumer Behaviour, Fashion Merchandising, Brand Identity and Design, Integrated Marketing Communications and Applied Marketing Research.By Year 3, you are ready to study in a more independent manner and to actively consider your work options before graduation. You align your final major project to your preferred career path via a range of optional taught modules, a research project, dissertation or part-time work placement. You can continue to hone your advanced skills in the following topics, which support your final major project: Fashion Media and Identity, Sustainability and Responsibility in Fashion, Strategic Brand Management, Strategic Innovation Management, Creating a Social Media Campaign and Digital Marketing.Our well prepared and skilled graduates go on to enjoy a wide range of careers within the fashion industry in marketing, media, brand management, writing and publishing, styling, advertising, public relations, trend forecasting, consumer research, buying, merchandising and visual merchandising. Graduates have gone on to work at Burberry, Harrods, WGSN, New Look and ASOS.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 112 - 120

A GCSE A*-C or 9-4 pass in English Language is required.

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University information

University of Winchester

  • University League Table

    105th

  • Campus address

    University of Winchester, Sparkford Road, Winchester, Hampshire, SO22 4NR, England

An international student adviser supports students throughout their degree with all elements of living and studying at Winchester.
English language support is available before the start of a degree course, as well as throughout the course of study.
International students are met at the airport at the start of semester and shuttled to campus for welcome week to participate in an orientation programme.

Subject rankings

  • Subject ranking

    75th out of 86 2

    79th out of 84 3

  • Entry standards

    / Max 239
    102 46%

    80th

    2
  • Graduate prospects

    / Max 100
    68 68%

    28th

  • Student satisfaction

    / Max 5
    3.97 79%

    61st

    57
  • Entry standards

    / Max 200
    112 55%

    57th

    12
  • Graduate prospects

    / Max 100
    66 66%

    58th

  • Student satisfaction

    / Max 5
    3.84 77%

    70th

    5

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