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- University of Winchester
- Fashion Marketing (with Foundation Year) BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
13-SEP-21
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Duration
4 Years
Course summary
- Learn from a teaching team with fashion industry experience- Set yourself up to flourish in your degree and beyond with our Foundation Year- Opportunities for placements and internships- Study abroad in the USA and FranceIf you can see yourself running catwalk shows at London Fashion Week, creating compelling campaigns for international brands or sourcing the latest trends for an online fashion retailer, then our three-year degree course could be the perfect fit for you.Fashion Marketing at Winchester focuses on the commercial face of the fashion-industry, embracing digital media and the latest marketing technologies. As part of the Department of Marketing Event and Project Management within the Business School, we aim to help you become an innovative, responsible and confident marketer and manager.Our programme has links with a range of industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. There are opportunities for international study in the USA and France (in the second year of study), students are supported to find work placements at London Fashion Week, and there are opportunities for field trips.The Foundation Year (first year of study) gives you the chance to commence your studies with us if you have not quite achieved the degree qualifications required or if you feel you would benefit from the opportunity to develop your study skills and subject knowledge prior to embarking on your degree. Through a range of engaging, small-group lessons and practical placements, you will be equipped with the academic, professional and personal skills to help you succeed at university. Modules will cover broad topics as well as an introduction to your chosen subject area. You will also have the opportunity to study alongside students undertaking a range of degree programmes. Year 1 introduces you to the key theories, concepts and perspectives underpinning the subject area, as well as outlining the scope of the fashion industry. Topics include: Introduction to Academic and Professional Studies, E-Publishing, Understanding Markets, Fashion in Focus, Managing Finance, Introduction to Media, and Marketing Principles.Year 2 builds on your foundation year to provide further insight and opportunity to apply your learning in a range of areas such as Fashion Buying, Creativity Design and Innovation, Consumer Behaviour, Fashion Merchandising, Brand Identity and Design, Integrated Marketing Communications and Applied Marketing Research.By Year 3, you are ready to study in a more independent manner and to actively consider your work options before graduation. You align your final major project to your preferred career path via a range of optional taught modules, a research project, dissertation or part-time work placement. You can continue to hone your advanced skills in the following topics, which support your final major project: Fashion Media and Identity, Sustainability and Responsibility in Fashion, Strategic Brand Management, Strategic Innovation Management, Creating a Social Media Campaign and Digital Marketing.Our well prepared and skilled graduates go on to enjoy a wide range of careers within the fashion industry in marketing, media, brand management, writing and publishing, styling, advertising, public relations, trend forecasting, consumer research, buying, merchandising and visual merchandising. Graduates have gone on to work at Burberry, Harrods, WGSN, New Look and ASOS.
Application deadline
15 January
Tuition fees
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£ 13,800per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
University information
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University League Table
105th
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Campus address
University of Winchester, Sparkford Road, Winchester, Hampshire, SO22 4NR, England
Subject rankings
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Subject ranking
75th out of 86 2
79th out of 84 3
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Entry standards
/ Max 239102 46%80th
2 -
Graduate prospects
/ Max 10068 68%28th
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Student satisfaction
/ Max 53.97 79%61st
57 -
Entry standards
/ Max 200112 55%57th
12 -
Graduate prospects
/ Max 10066 66%58th
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Student satisfaction
/ Max 53.84 77%70th
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