Fashion Marketing - BA (Hons)

Regent's University London

To successfully launch a new brand or collection, fashion marketers must seek creative ways to tell stories, keep track of trends, monitor brand reputations, influence customers and generate sales. In this course, you'll be introduced to the structure of the fashion industry and learn how marketing teams build strategies to ensure a seamless transition from concept to customer.Undertaking your own market research, you’ll learn to analyse and evaluate customer behaviour, predict their next actions, and develop strategies to entice new buyers. Using authentic storytelling techniques, you'll learn how to communicate a message behind a brand or collection, while effectively promoting its personality and values.You'll spend most of your time working practically in a workshop setting – creating new content, collaborating with others, exploring new techniques (from influencers to events) and testing campaigns on different channels. You'll have access to photography and TV studios, professional editing suites, Mac labs and industry databases, including:Fashion MonitorProquestStatistaBerg Fashion Library.In your first year, you’ll analyse and evaluate stories used in current campaigns. In your second year, you’ll experiment with re-telling existing stories and, in your final year, you’ll create stories and campaigns from scratch – finding your own ideas, collaborating with students and industry leaders on live briefs, and producing engaging and authentic multi-channel campaigns.