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Viewing as a student from United States living in United States interested in Undergraduate courses
UCAS CODE: 3S61

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    3 Years

Course summary

This programme has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with specialist emphasis on the interface between design/ creativity and the commercial imperative. Fashion marketing theory is about understanding and satisfying consumer needs. There is a focus on developing an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. Fashion marketing considers the fashion product, the nature of pricing (with costing and global economics in mind), the way the product is branded, communicated and promoted to consumers and the environment in which it is sold. The global nature of the fashion industry and its impact on marketing is considered. A key feature of fashion marketing in these programmes is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi channel marketing are given particular emphasis in the programme.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

£ 25,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Manchester

  • University League Table

    17th

  • Campus address

    The University of Manchester, Oxford Road, Manchester, Manchester, M13 9PL, England

Subject rankings

  • Subject ranking

    12th out of 84 1

  • Entry standards

    / Max 200
    161 79%

    7th

    2
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    3.93 79%

    57th

    6

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