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- University of Manchester
- Fashion Marketing BSc (Hons)
Course options
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Qualification
Bachelor of Science (with Honours) - BSc (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
20-SEP-21
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Duration
3 Years
Course summary
This programme has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with specialist emphasis on the interface between design/ creativity and the commercial imperative. Fashion marketing theory is about understanding and satisfying consumer needs. There is a focus on developing an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. Fashion marketing considers the fashion product, the nature of pricing (with costing and global economics in mind), the way the product is branded, communicated and promoted to consumers and the environment in which it is sold. The global nature of the fashion industry and its impact on marketing is considered. A key feature of fashion marketing in these programmes is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi channel marketing are given particular emphasis in the programme.
Application deadline
15 January
Tuition fees
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£ 25,000per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
- A level
- Scottish Higher
- Scottish Advanced Higher
- AS
- Access to HE Diploma
- Cambridge International Pre-U Certificate - Principal
- Extended Project
- GCSE/National 4/National 5
- International Baccalaureate Diploma Programme
- OCR Cambridge Technical Diploma
- OCR Cambridge Technical Extended Certificate
- OCR Cambridge Technical Extended Diploma
- OCR Cambridge Technical Foundation Diploma
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
- Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
- Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
- Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
A level :
Grades AAB in three academic subjects.Typical Contextual Offer: Grades ABB in three academic subjects.
VIEW MOREUniversity information
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University League Table
17th
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Campus address
The University of Manchester, Oxford Road, Manchester, Manchester, M13 9PL, England
Subject rankings
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Subject ranking
12th out of 84 1
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Entry standards
/ Max 200161 79%7th
2 -
Graduate prospects
/ Max 10076 76%28th
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Student satisfaction
/ Max 53.93 79%57th
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