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- University of Manchester
- Fashion Marketing BSc (Hons)
Course options
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Qualification
Bachelor of Science (with Honours) - BSc (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
22-SEP-25
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Duration
3 Years
Course summary
At The University of Manchester we offer four BSc courses in Fashion Business and Technology. On our courses you'll discover the exciting industry of fashion business, and the many creative, practical, technical, and business elements that contribute to the fashion industry. You'll explore how textiles and products are created, tested, sourced, manufactured, managed, marketed, promoted, and retailed. The Fashion Marketing BSc course has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with emphasis on the interface between design, creativity and the commercial imperative. On this course, you’ll develop an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. A key feature of this course is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi-channel marketing.
Course ContentYear 1The first year establishes the fundamentals in fashion business, textile science and technology through the core units in fashion buying, management, and marketing and the core textile science and garment technology units where students are introduced to fibres, materials, fabrics, and textile production processes.
Year 2The second year explores specific aspects of management and marketing in depth with subjects such as Product development, Operations Management, Fashion Business and Analysis and Garment Production technology. The specialist focus of the course in the second year considers various aspects of marketing communications. There are optional subjects such as circular design for products, technical textile structures, digital branding, international business and sustainable approaches to fashion business and fashion promotions and the instore environment. 
Year 3The final year provides an opportunity to consolidate and extend specialist knowledge in areas of marketing studied in previous years. You may choose from a range of fashion business options within leadership, sustainability, and fashion business in the digital age. The final year projects allow you to specialise in an area of your choice, for example focusing on developing a broader corporate strategy for a fashion business, the development of a business start-up company or a project that combines business skills and innovative materials and technologies for emerging fashion and textiles markets.
CareersStudents graduate with experience and understanding of the science and technology behind the fabrics and garments they work with, as well as gaining critical and analytical understanding of the processes, procedures and aspects that make up the fashion industry. We equip our students with the skills to interpret the creative and technical elements that contribute to product development, as well as manage and market commercially viable fabrics and garments worldwide. There’s no knowing where a degree in Fashion Business Technology from The University of Manchester could take you! For more information about this course, including careers and companies our students go on to work for, please see our Department website.
AccreditationApplication deadline
29 January
Tuition fees
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Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
- A level
- Scottish Higher
- Scottish Advanced Higher
- AS
- Access to HE Diploma
- Cambridge International Pre-U Certificate - Principal
- Extended Project
- International Baccalaureate Diploma Programme
- OCR Cambridge Technical Diploma
- OCR Cambridge Technical Extended Certificate
- OCR Cambridge Technical Extended Diploma
- OCR Cambridge Technical Foundation Diploma
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
- Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
- Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
- Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
A level : AAB
AAB in three academic subjects.Practical skills are a crucial part of science education and therefore there will be a requirement to pass the practical element of any science A Level taken. Where applicants are applying for science and related degrees, this is likely to be made explicit in the offers you will receive.Typical Contextual Offer: ABB from three academic subjects.
VIEW MOREUniversity information
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22nd
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Campus address
The University of Manchester, Oxford Road, Manchester, Manchester, M13 9PL, England
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Subject ranking
35th out of 84 9
14th out of 87 1
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Entry standards
/ Max 239164 69%14th
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Graduate prospects
/ Max 10065.0 65%36th
26 -
Student satisfaction
/ Max 43.18 79%36th
5 -
Entry standards
/ Max 204163 80%6th
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Graduate prospects
/ Max 10065.0 65%65th
1 -
Student satisfaction
/ Max 43.08 77%39th
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