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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

Overview

Effective marketing is essential for all successful fashion organisations. To have a powerful impact as a marketing specialist in this rapidly evolving industry, you need an array of technical and professional skills – and the talent to apply these in an ethical and sustainable way.

If you want to shape the future of fashion and have the determination and vision to use your marketing and business skills in a challenging but rewarding career, this Fashion Marketing Master's degree is your ideal next step.

You'll get a grounding in essential marketing tools, techniques and theories including social media marketing and analytics. You'll also focus on the specific mechanics and workings of the fashion industry by studying topics such as fashion branding and fashion entrepreneurship.

You'll have opportunities to go on an international study trip and get valuable experience working on live marketing campaigns with local, national or international organisations. You could also do an optional 6-month work placement at the end of the course.

When you graduate, you'll be ready to work in many areas of the fashion and marketing industries, in organisations of all sizes.

What you'll experience

On this Fashion Marketing Master's you'll:

  • Learn how to address the contemporary challenges of fashion marketing, in a sustainable and ethical way
  • Get insights into making impactful marketing decisions
  • Study core marketing theories and techniques alongside specialist industry-specific modules
  • Be taught by a teaching team with close links to local business and creative communities, and extensive contacts within large national and international fashion companies and corporations (including Arcadia Group, Burberry, Google, Tommy Hilfiger, Conde Nast and Twitter)
  • Get experience with the software and tools you'll use in your career, such as Adobe Design Suite, Google Analytics and Google Ads
  • Apply what you learn in the industry, by working with a fashion brand on a live brief – you'll deal directly with clients, working within professional constraints to deadlines

Careers and opportunities

Marketing is an essential part of all fashion organisations, and job opportunities exist across all areas of the industry.

The skills and knowledge you get on this course will also make you a good fit for general marketing roles in public sector and not-for-profit organisations, such as charities, local government and higher education institutions.

Roles you could do

You'll graduate with the skills and understanding to take up roles in many fields, including:

  • Global fashion market researcher
  • Fashion marketing campaign officer
  • Fashion marketing executive
  • Public relations account executive
  • Fashion marketing consultant
  • Fashion entrepreneur
  • Social media manager

You could also continue your studies to PhD level.

Whatever comes next after your studies, our Careers and Employability service will give you support and advice for up to 5 years after you graduate.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Portsmouth

  • University League Table

    61st

  • Campus address

    University of Portsmouth, University House, Winston Churchill Avenue, Portsmouth, Portsmouth, PO1 2UP, England

Around 4,000 of the university’s 25,000 students come from 150 countries around the world, and the Global Community networking scheme helps them to meet.
The University of Portsmouth Global team is dedicated to supporting international students from enquiry, through application and arrival, to graduation.
International students can get specialist advice on matters including visas and immigration, settling in to the UK and adjusting to a new culture.

Subject rankings

  • Subject ranking

    30th out of 86 6

    21st out of 84 2

  • Entry standards

    / Max 239
    123 55%

    57th

    1
  • Graduate prospects

    / Max 100
    88 88%

    1st

  • Student satisfaction

    / Max 5
    4.45 89%

    5th

    11
  • Entry standards

    / Max 200
    117 57%

    49th

  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    3.86 77%

    64th

    9

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