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Fashion Marketing Management (with Foundation Year) - BA (Hons)

Cardiff Metropolitan University

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Cardiff Metropolitan University

Course options

3 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Llandaff Campus

  • Study mode

    Full time

  • Start date

    25-SEP-25

  • Duration

    4 Years

Course summary

The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. This course will give you an overall view of how the fashion industry works, with an exciting combination of academic theory and real world industry immersion – preparing you for a range of potential careers within fashion business.The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. ​The course has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.You will gain insights into the needs and desires of fashion consumers, understand the importance of strategic brand management in fashion and the international scope of fashion marketing in an evolving multi-channel landscape.You will explore fashion journalism and creative direction, understand trend forecasting and will discover the art of effectively communicating with a variety of fashion customers using both creative digital skills and traditional methods. You will use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.In an increasingly Globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits. The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable fashion marketing graduates. You will enter a ‘think tank’ of fashion marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry. This Fashion Marketing Management degree focuses on developing your personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, you will have a wide base of fashion, marketing and management knowledge – with transferrable skills relevant to many roles within the fashion industry.Course Length:Three years full-time.Four years full-time if undertaking year-long industry placement.Four years full-time if undertaking foundation year.Five years full-time if undertaking foundation year and year-long industry​ placement.​

Tuition fees

Students living in United States
(International fees)

£ 16,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Cardiff Metropolitan University

Cardiff Metropolitan University

Cardiff Metropolitan University

  • University League Table

    66th

  • Campus address

    Cardiff Metropolitan University, Student Recruitment & Admissions, Western Avenue, Cardiff, Cardiff, CF5 2YB, Wales

VIEW PROFILE
Cardiff Met is home to 1,200 international students from over 130 countries.
International students are valued and respected for the unique experiences and views they bring to university life.
A University of Sanctuary, Cardiff Met creates a safe and welcoming space for asylum seekers, refugees and migrants, supporting them to reach their potential.

Subject rankings

  • Subject ranking

    Art & Design

    26th out of 83 1

    48th out of 90 3

  • Entry standards

    / Max 228
    132 58%

    37th

  • Graduate prospects

    / Max 100
    70.0 70%

    21st

    6

  • Student satisfaction

    / Max 4
    3.21 80%

    30th

    31

  • Entry standards

    / Max 211
    115 55%

    61st

  • Graduate prospects

    / Max 100
    77.0 77%

    36th

    4

  • Student satisfaction

    / Max 4
    3.10 78%

    41st

    2

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