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Fashion Marketing Management Masters - MSc/PgD/PgC

Cardiff Metropolitan University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Llandaff Campus

  • Study mode

    Full time

  • Start date

    26-SEP-22, 16-JAN-23

  • Duration

    1 year

Course summary

Course Overview

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting. You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies. Students can exit at Postgraduate Certificate and Postgraduate Diploma levels.

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to: Buying and Merchandising; Positions in Advertising; Fashion Brand Management; Public Relations and Publicity; Fashion Writing; Fashion Marketing and Consumer Research; Sales and Brand Development; International Fashion Marketing Strategy. Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

Application deadline

27 June 2022, 24 October 2022

Tuition fees

Students living in United States
(international fees)

£ 15,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Cardiff Metropolitan University

  • University League Table

    72nd

  • Campus address

    Cardiff Metropolitan University, Student Recruitment & Admissions, Western Avenue, Cardiff, Cardiff, CF5 2YB, Wales

Dedicated support for international students from applying through to settling in.
A diverse student body with students from across 140 countries worldwide.
The first University of Sanctuary in Wales.

Subject rankings

  • Subject ranking

    78th out of 95 3

    31st out of 87 8

  • Entry standards

    / Max 200
    111 53%

    65th

    8
  • Graduate prospects

    / Max 100
    66.0 66%

    45th

    11
  • Student satisfaction

    / Max 5
    3.43 69%

    89th

    68
  • Entry standards

    / Max 239
    128 58%

    46th

    9
  • Graduate prospects

    / Max 100
    56.0 56%

    47th

    21
  • Student satisfaction

    / Max 5
    4.05 81%

    18th

    16

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