Fashion Media & Marketing - BA (Hons)

Arts University Plymouth

Delve into the dynamic realm of fashion communication, where social media campaigns and fashion shoots intertwine with discussions on evolving technology and evolving consumer behaviour. This hands-on degree fosters creativity and innovation in all aspects of fashion communication and promotion.

empowers you to strategically engage with the dynamic world of fashion, emphasising experiential and digital futures. Your learning environment will be enriched with an enviable programme of client briefs, competitions, work placements and guest speakers.Cultivate strong conceptual, visual, and written communication skills, master techniques such as photography, moving image, analytics, market research, art direction, styling, social media, and advertising, this energetic program prepares you for success in the evolving landscape of fashion communication and promotion.Gather intelligence and insight from the cultural landscape, turning it into exciting multimedia communications for print, digital, and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour, commodity and business strategies. Expand your critical approach with reflective, analytical writing, and research enabling you to build strong conceptual, visual, and communication skills. From the exploration of fashion history and culture to contemporary contexts and future-forecasting, you will be encouraged to interrogate fashion media and marketing's role in society.Professional software inductions, such as Adobe Suite, will empower you to convey your message in innovative formats. Benefit from extensive access to on-site photographic studios and labs, craft mood boards, conduct model castings and select garments, through to post-production, conceptualise creative strategies that propel products into national and global target markets.

We enrich our learning environment with an aspirational programme of live industry projects, guest speakers, and internships. Recent course contributors have included Vogue, ID Magazine, Dazed Digital, It’s Nice That, Dior Homme, GQ, Size?, Converse, Pro Direct, Amazon, Urban Outfitters, Topshop, Ellesse, and Finisterre.Alongside attending key fashion events including Milan and Paris Fashion Week, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity.

During your studies, you'll develop key professional, transferable skills for employability in creative industries, fostering partnerships locally, regionally, nationally, or internationally.In close consultation with Industry Liaison Groups, informing the development of our higher education curriculum, real-world experience is at the core of our