Fashion Media & Marketing - BA (Hons)

Arts University Plymouth

Fashion is an evolutionary and multifaceted industry that takes innovations in technology and culture as inspiration. From fashion media and fashion marketing, through to discussions exploring disruptive technology and changing consumer behaviour – this course will place you at the forefront of fashion communication.Innovate future fashion trends, products, and their potential impact on consumers through a practice-based and multidisciplinary approach.Gain specialist knowledge and a deep understanding of the fashion industry, allowing for better targeting of potential customers and identifying new trends.Explore cutting-edge media and marketing strategies, including immersive experiences, media campaigns, and influencer marketing.Produce your own fashion publications and industry reports based on the latest insights, exploring opportunities to distribute over digital and print media.Learn how to study trend forecasting, plan product launches, and implement effective marketing and advertising campaigns.Engage with client briefs, competitions, work placements, and guest speakers, responding in real-time to shifts in the fashion industry.Develop strong conceptual, visual, and written communication skills, mastering techniques such as photography, moving image, analytics, market research, art direction, styling, social media, and advertising.Benefit from a comprehensive Fashion Media & Marketing course that prepares you for success in the evolving landscape of fashion communication and promotion.I feel really proud to have been part of the community at Arts University Plymouth – there have been so many talented people who have studied here, and it does feel like you’re part of a family.