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Film, Business and Promotion BA (Hons)

Birmingham City University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    University House

  • Study mode

    Full time

  • Start date

    19-SEP-22

  • Duration

    2 Years

Course summary

This BA Film Business and Promotion degree prepares you for the business realities of film distribution and consumption in today’s rapidly evolving global film marketplace. You will learn about film distribution, film marketing, film finance and film sales practices, helping you to launch a career in a sub-sector employing 30%* of all film industry professionals in the UK (*BFI’s Statistical Year Book 2017, Employment in the Film Industry).This course is part of Birmingham City University’s Film Futures suite, designed with industry to reflect the growing need for entrepreneurial, business-savvy film graduates for roles within the film industry around film distribution, marketing, financing and sales.Reflecting the international nature of the film industry the course will take a worldwide perspective from the outset, looking at the international marketplace, differing international audience trends and how the industry works globally, domestically in the US, and independently in the UK.How you will learn:Film specific modules will provide you with a thorough grounding in theory, research practices and the current and emerging industry landscape - You will view the film business from the differing perspectives of key professionals operating in the sector, looking at film industry structure, how money flows and films are financed, to the challenge of bringing desirable film products to market and engaging audiences.You will participate in lectures, seminars, workshops and film screenings requiring you to interact with your peers, tutors and industry. Practitioners and professional academics with proven experience will teach you. Your passion for film will be nurtured, as you are encouraged to view and interact with a diverse array of film titles encouraging appreciation of film history, culture, the scope of the international market and trends in consumer tastes and viewing habits.Practical Application:Along the way, you’ll build a tangible ‘portfolio of practice’ showcasing your work and proving your professionalism; assignments reflect real-world practices and are designed to develop the critical and strategic thinking skills necessary to exploit opportunity in the sector.Project Experience:In addition to studying your specialism you’ll be working in collaboration with your peers, who’ve chosen to specialise in fast-track degrees around the digital marketing, digital art, and video games industries. You’ll work together with expert professionals and tutors on shared projects to develop, make and deliver tangible media solutions to live briefs.Why choose us:Business-focused film courseOpportunity to secure a BA (Hons) degree in only two years.The course has been developed with industry to ensure it provides the skills and knowledge needed to work in the film business in the UK and overseas.Teaching is delivered by industry practitioners and experienced academicsNo exams! Coursework assignments that reflect industry practice.Dedicated studio and state-of-the-art resources.Laptop supplied for the duration of the course.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 14,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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University information

University image

Birmingham City University

  • University League Table

    82nd

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

One of only four UK universities offering a Master's in International Human Resource Management which is also fully CIPD-accredited.
ACCA programmes are taught in a Platinum status centre, showing that the university meets ACCA performance targets for course tuition and support.
Many master's courses now offer international students six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    77th out of 103 5

    39th out of 92 3

  • Entry standards

    / Max 196
    125 66%

    46th

    12
  • Graduate prospects

    / Max 100
    52 52%

    55th

    19
  • Student satisfaction

    / Max 5
    3.93 79%

    74th

    23
  • Entry standards

    / Max 200
    115 60%

    44th

    2
  • Graduate prospects

    / Max 100
    80 80%

    18th

    27
  • Student satisfaction

    / Max 5
    4.07 81%

    24th

    14

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