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- University of Reading
- Food Marketing and Business Economics BSc (Hons)
Course options
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Qualification
Bachelor of Science (with Honours) - BSc (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
OCT-21
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Duration
3 Years
Course summary
This course is for those who are interested in a commercial career with a connection to food. It develops skills in business management, marketing and economics designed to address key food industry challenges. You will have the chance to apply these skills to live food business problems. For example, working as part of a team, you will develop a research proposal to address a real food business brief, carry out the research and present your findings to the company. If you're thinking of starting your own food business, this course also offers opportunities to gain entrepreneurial skills and insight.
An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business. Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company. Past projects have included a review of the pre-packed chilled deserts category for Waitrose and fair trade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits.
Career
As a graduate of this course you will leave with a range of specialist and transferable skills, including tools for market and business analysis, qualitative and quantitative research enquiry, and an understanding of consumer behaviour, marketing and business strategy.
You will be well-placed to move into a range of key business roles within the food industry and other sectors. These can include marketing, brand management, category management, retail management, supply chain management, sales, buying, policy analysis and production development. Previous students have gone on to work for a wide range of companies, both big and small, including Mars, Sainsbury's, Kellogg's, Unilever, and Heineken.
Alternatively, you may choose to move into other careers, such as banking, accountancy or teaching. This degree is also an ideal stepping-stone for postgraduate study.
Application deadline
15 January
Tuition fees
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£ 20,830per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information

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University League Table
39th
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Campus address
University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England
Subject rankings
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Subject ranking
46th out of 78 2
15th out of 84 1
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Entry standards
/ Max 233124 56%42nd
3 -
Graduate prospects
/ Max 10073 73%54th
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Student satisfaction
/ Max 53.78 76%70th
2 -
Entry standards
/ Max 200128 63%29th
4 -
Graduate prospects
/ Max 10084 84%13th
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Student satisfaction
/ Max 53.46 69%82nd
2