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Food Marketing and Business Economics BSc (Hons)

University of Reading

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    OCT-21

  • Duration

    3 Years

Course summary

This course is for those who are interested in a commercial career with a connection to food. It develops skills in business management, marketing and economics designed to address key food industry challenges. You will have the chance to apply these skills to live food business problems. For example, working as part of a team, you will develop a research proposal to address a real food business brief, carry out the research and present your findings to the company. If you're thinking of starting your own food business, this course also offers opportunities to gain entrepreneurial skills and insight.

An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business. Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company. Past projects have included a review of the pre-packed chilled deserts category for Waitrose and fair trade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits.

Career

As a graduate of this course you will leave with a range of specialist and transferable skills, including tools for market and business analysis, qualitative and quantitative research enquiry, and an understanding of consumer behaviour, marketing and business strategy.

You will be well-placed to move into a range of key business roles within the food industry and other sectors. These can include marketing, brand management, category management, retail management, supply chain management, sales, buying, policy analysis and production development. Previous students have gone on to work for a wide range of companies, both big and small, including Mars, Sainsbury's, Kellogg's, Unilever, and Heineken.

Alternatively, you may choose to move into other careers, such as banking, accountancy or teaching. This degree is also an ideal stepping-stone for postgraduate study.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 17,320per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Reading

  • University League Table

    39th

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England

The University of Reading is an international community with more than 21,000 students from around 165 countries.
Reading is just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master’s and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    46th out of 78 2

    15th out of 84 1

  • Entry standards

    / Max 233
    124 56%

    42nd

    3
  • Graduate prospects

    / Max 100
    73 73%

    54th

  • Student satisfaction

    / Max 5
    3.78 76%

    70th

    2
  • Entry standards

    / Max 200
    128 63%

    29th

    4
  • Graduate prospects

    / Max 100
    84 84%

    13th

  • Student satisfaction

    / Max 5
    3.46 69%

    82nd

    2

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