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Global Advertising and Branding (MA)

University of Southampton

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Course options

  • Qualification

    MA - Master of Arts

  • Location


  • Study mode

    Full time

  • Start date


  • Duration

    1 year

Course summary

About this course

Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. Explore creative problem-solving techniques that will prepare you for success in your chosen career.

This MA in global advertising and branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company.

On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology.

You’ll develop essential practical skills, including how to:

  • make a pitch
  • identify a target audience
  • build a creative strategy
  • create a brief
  • evaluate a campaign

Optional modules on everything from creative thinking to entrepreneurship will give you the freedom to personalise the course to match your career plans or research interests.

Course highlights include:

a group project to devise a campaign in response to a brief from a real business
a week-long competitive marketing exercise using the Markstrat simulation platform
fieldtrips to locations where you can see the real-world impact of advertising and branding
guest lectures by industry professionals
a research project and critical paper on a topic of your choice

We put a strong emphasis on employability throughout, to make sure you graduate with both professional and academic skills.


You’ll graduate with sector-specific skills and knowledge and problem-solving abilities that are attractive to employers in advertising and related industries.

You’ll be equipped for roles including:

  • account management and planning
  • brand management
  • copywriting
  • art direction
  • social media
  • event planning
  • market research

Our students have gone on to advertising management and creative roles in major global advertising agencies, including Saatchi & Saatchi and Wieden+Kennedy.

Tuition fees

Students living in United States
(international fees)

£ 20,700per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Southampton

  • University League Table


  • Campus address

    University of Southampton, Highfield, Southampton, Hampshire, SO17 1BJ, England

Southampton welcomes students from over 130 countries, including more than 7,450 EU and international students.
There are a wide range of support programmes to help students prepare for learning in a British academic environment and meet English language requirements.
Every September there is a free welcome programme for international and EU students, designed to help students settle into life in the UK.

Subject rankings

  • Subject ranking

    7th out of 84 4

  • Entry standards

    / Max 200
    155 76%


  • Graduate prospects

    / Max 100
    94 94%


  • Student satisfaction

    / Max 5
    3.92 78%



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