Global Management (Marketing) BA (Hons)

BA (Hons) Global Management is a fresh, integrative and transformative degree programme that will equip you with the business acumen and crucial skills needed for success in the Fourth Industrial Revolution. An innovative challenge-based curriculum will enable you to develop as a creative leader, able to harness the opportunities of new technology in a global context.The programme offers a distinctive, experience-based curriculum, with challenges at each level that cut across modules and disciplines.The global marketplace is a complex landscape that is constantly being reshaped by new technologies, emerging trends and shifting audiences. To compete in this environment, businesses must have a creative and flexible marketing strategy that meets these challenging demands.The Marketing pathway offers a holistic approach to management studies with a specific focus on marketing theory and practice. It aims to develop you into a media-savvy marketer with the confidence and capabilities to successfully manage teams and organisations across the globe. You will learn how to develop creative marketing strategies that employ traditional as well as new methods and technologies to respond to today’s constantly evolving marketplace.