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Global Marketing (Top-Up) BA (Hons)

University of Huddersfield

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University of Huddersfield
UCAS CODE: N550

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    19-SEP-22

  • Duration

    1 Years

Course summary

Why Global Marketing? With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions * We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena. * Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans. * Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management. * You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.

Application deadline

26 January

Tuition fees

Students living in United States
(international fees)

£ 15,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

A level

A level :

Students need to have a good A Level grade. Actual grades required will vary by course. For applicants whose first language is not English, we accept a variety of English language tests (e.g., IELTS - 6.0, usually with 5.5 or above in each element) and they are listed on our International Entry Requirements page.

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University information

University of Huddersfield

University of Huddersfield

  • University League Table

    53rd

  • Campus address

    University of Huddersfield, Queensgate, Huddersfield, Kirklees, HD1 3DH, England

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Subject rankings

  • Subject ranking

    Marketing

    53rd out of 92 19

  • Entry standards

    / Max 200
    118 62%

    39th

    6

  • Graduate prospects

    / Max 100
    70.0 70%

    43rd

    20

  • Student satisfaction

    / Max 5
    3.83 77%

    73rd

    26

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