Global Marketing (Top-Up) BA (Hons)

Why Global Marketing? With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions. * We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena. * Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans. * Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management. * You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, International Business, Strategic Marketing Planning and Advertising Strategy Planning. The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Live projects, the opportunity to participate in prestigious national competitions such as L'Oreal Brandstorm and the Chartered Institute of Marketing 'Pitch', and gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability. The year-long marketing placement in the UK or overseas allows you to put your newly gained knowledge and skills into practice, and provides you with the opportunity to develop your CV. Huddersfield marketers have a reputation for having a 'can do attitude' demonstrating versatility, flexibility and initiative, leading our graduates to progress to a wide range of jobs in both large and small organisations, locally, nationally and internationally. ~ Dr Claire McCamley, Senior Lecturer in Marketing.