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Viewing as a student from United States living in United States interested in Undergraduate courses

Global Marketing BSc (Hons)

Coventry University

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Coventry University London

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

Choose this course and you’ll develop the applied expertise you need to build a career in global marketing. You will also add to a wide range of transferable skills such as teamwork, communication, presentation and handling client relationships.**Applied**This course has been approved as career-relevant by employers, because we’ve ensured that it delivers the practical skills they’re looking for. You will have many opportunities to visit, hear from, work for or consult to real businesses, and there are options for field trips and visits to museums and exhibitions. Your learning will be based around workplace tasks such as market research, report-writing and presentations. You’ll also use industry-standard business software, such as Excel and IBM’s SPSS Statistics.**London**London is a world-leading center for marketing, media communications and public relations. Many of the world’s leading agencies and consultancies are headquartered here, as are diverse businesses from innovative start-ups to huge multi-nationals. You will have plenty of opportunities to immerse yourself in this world and to network with marketers. **Tutors**Coventry University has been award ‘Gold’ in the government’s Teaching Excellence Framework. You’ll be taught by inspirational tutors with broad experience in both academic and professional contexts, who come from – or have worked – all over the world, including the USA, the Middle East, Europe, South Africa and Asia. Each brings with them their own marketing insights and stories from those places as well as a range of industries including pharmaceuticals, manufacturing, banking, management consultancy, travel, private equity, fintech, energy, the military, publishing, foods, retail, logistics and more.**Global**Every aspect of this course has been designed to reflect international business practices, cultures and legal frameworks, so you’ll develop confidence dealing with diverse people and organisations around the world. You’ll study alongside students from many different countries, who will bring an invaluable multi-cultural dimension to your learning. You’ll work on international case studies, hear from global businesses, have the option to go on overseas field trips, and much more.**Support**You can access a significant amount of support when it comes to numeracy, technology, communication, problem-solving and group work. For example, you’ll be able to submit your assignments for pre-marking feedback, and you’ll have a personal tutor plus support with computing, our library facilities, and employability. If you do the placement year, you’ll also have both academic and workplace mentors. **Key course benefits;**- The hands-on nature of this course will provide you with work-ready skills which should help you transition more quickly and easily into your professional career.- Living, studying and even working in London will give you extraordinary exposure to marketing in all its shapes and forms.- Guest marketeers from industry will come in discuss their work and offer career advice.- You will develop your confidence as an individual, as well as within a team, and you’ll become more skilled in researching, writing up and presenting your work to a wide range of audiences.- You will be encouraged to use your observations, critical analysis and research skills to develop a habit of lifelong learning which will serve you throughout your career.- You will enjoy a truly multi-cultural experience, since you’ll be studying alongside students drawn from many countries around the world.- You will complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own busines

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Coventry University

  • University League Table


  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Typically more than 13,000 non-UK students study at the university's UK campuses each year, with over 18,000 more studying in partner institutions worldwide.
A variety of pre-sessional English courses are available to help students prepare before starting their course. Additional costs apply.
PhD and MRes students can apply for financial support towards a project or placement via the international experience scheme (subject to availability).

Subject rankings

  • Subject ranking

    33rd out of 84 5

  • Entry standards

    / Max 200
    122 60%


  • Graduate prospects

    / Max 100
    82 82%


  • Student satisfaction

    / Max 5
    3.91 78%



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