Global Marketing Management MSc

Set yourself up for a career in international marketing. You’ll spend your first semester in Sheffield and the second at Hong Kong Baptist University, gaining a critical understanding of essential marketing principles and a specialist knowledge of marketing to global audiences.

Course description

Accredited by the Chartered Institute of Marketing

This unique programme is designed for those looking for an international marketing career. You’ll spend your first semester in Sheffield and the second at Hong Kong Baptist University. You’ll gain a critical understanding of essential marketing principles combined with specialist knowledge of marketing to global audiences.

Teaching

• Lectures
• Seminars
• Case studies
• Group work for collaborative learning
• Web-based discussion groups

Assessment

• Individual assignments
• Group projects
• End-of-semester examinations
• Dissertation