Global Media Management (MA)

University of Southampton

About this course

Digital media has transformed the way we make and consume news, entertainment and communication. On this UK master's course in global media management you’ll learn how to analyse this fast-changing landscape - and influence its development. You’ll explore critical concepts through in-depth research and practical projects, preparing you for success in the global creative and communications industries.

Discover the social, cultural, political and technological impact of the changes brought about by digital media.

On this MA course you'll develop in-depth understanding of how people engage with the world through the internet, social networks, press and mobile media.

Real-life case studies will help you examine organisations’ communications strategies, learning how ideas are developed and how users respond to them.

You’ll also learn the skills to become an expert digital media practitioner yourself, covering topics from gamification to citizen journalism.

The course is taught in an art-school environment, so you'll be using industry-standard software, cameras and video equipment.

Highlights of the course include:

• opportunities to develop your own media campaign
• a research project and critical paper on a topic of your choice
• world-class researchers with expertise in the creative industries
• behind-the-scenes visits and field trips

With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, or for further study at PhD level.

Careers

After graduating from this master’s course you’ll be qualified to move into a range of careers in the media and communications industry. Potential roles include:

• digital strategist
• content strategist
• social media manager
• media planner
• advertising account executive
• brand manager
• digital marketing executive

Our graduates have gone on to work for employers including Nanjing University Press and digital agency Wunderman.

Many have also chosen to continue their research at PhD level.

You’ll have opportunities to network with industry professionals throughout the course.