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Courses starting in 2022


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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

The course prides itself on a holistic approach and exposes you to a wide range of design contexts and outputs. The course might therefore appeal to you regardless of whether you identify as a generalist or specialist:Generalists: the course is an intensive exploration of today’s vast graphic design landscape. Guided by our modules and briefs, you’ll delve into branding, packaging, mapping, editorial design, font design, advertising campaigns, experimental work and design writing.Specialists: the course is a fantastic springboard towards a more specialised trajectory, be that in post-graduate education or employment. By exploring a multitude of design outputs and contexts throughout the first two years, you’ll be encouraged to begin shaping and directing your focus towards your preferred personal areas of interest in the final year.The course is not prescriptive, instead proposing lines of inquiry that enable you to become owners of your own learning. Typical graduate portfolios might therefore include branding, publicity, info-graphics, animations, publishing or web and app design in a range of technology and media, from a mix of inhouse assignments, self-initiated tasks, national / international competition opportunities (such as D&AD and YCN), live project briefs and possible input from courses in other Schools in the Faculty and beyond. You are actively encouraged to be imaginative, ambitious and resourceful to face the challenges of an unpredictable, demanding, globally competitive and technologically-driven world.Key Course Benefits:* The School of Art and Design is an ‘Adobe Partner by Design’, as well as being an Adobe Outstanding Centre of Excellence. Coventry University School of Art and Design is currently an Adobe Partner by Design. Whilst the University hopes and anticipates that this Partnership continues, if it were to dissolve, we would notify applicants and students as soon as possible.* Current, excellent links with industry, many of whom in the past have offered employment, placements or professional guidance to our students, like Watermill, IBM, and Opus Books.* Opportunity to participate in self-funded study trips abroad to places like Cyprus, Finland and Australia through the Erasmus scheme, as well as Holland and China as part of shorter cultural trips. (subject to availability, competitive application process, meeting visa requirements and additional costs).* Strong track record of student success in national and international competitions. In recent years, these have included: first prize and runners-up for the Puffin Penguin book cover design competition; a D&AD yellow pencil; highly placed and runners-up in the Sky Arts television sting competition.* Strong track record of student success in national and international competitions. In recent years, these include prizes in the Penguin Student Awards and YCN awards.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

Information not available

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University information

Coventry University

  • University League Table


  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Typically more than 13,000 non-UK students study at the university's UK campuses each year, with over 18,000 more studying in partner institutions worldwide.
A variety of pre-sessional English courses are available to help students prepare before starting their course. Additional costs apply.
PhD and MRes students can apply for financial support towards a project or placement via the international experience scheme (subject to availability).

Subject rankings

  • Subject ranking

    29th out of 85 8

  • Entry standards

    / Max 239
    130 59%


  • Graduate prospects

    / Max 100
    64.0 64%


  • Student satisfaction

    / Max 5
    4.08 82%



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