Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Human Resource Management and Marketing BA (Hons)

University of Stirling

Add to favourites
UCAS CODE: NN65

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    12-SEP-22

  • Duration

    4 Years

Course summary

Human Resource Management (HRM) deals with the management of an organisation’s workforce. Organisational success depends upon developing appropriate methods of: recruitment and selection; motivation; reward; training and development; grievance and discipline; performance management and career progression. Did you know? • Human Resource Management lecturing staff are regularly nominated by students for the Students’ Union’s RATE awards for excellence in teaching. Staff come from various academic and employment backgrounds, bringing a rich variety of perspectives to their teaching. • Staff research interests include: employee ownership, employers use of social networking sites in the workplace and employability and skills. They research in cutting edge industries such as banking and software.Their research is published in leading journals and contributes to prestigious edited books and textbooks. HRM also attempts to increase the organisation’s ability to adapt within its environment through broadening the skills of the workforce. As such, HR specialists also need to have a good understanding of the labour market and their organisation’s wider social, economic and political environments. The course has a focus that goes beyond traditional businesses to include the public and non-profit sectors, community and employee-owned organisations.Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes. Business/commercial awareness – through case study analysis, guest lectures and live projects with local employers, you will develop an understanding of what is going on in the business sector and the wider environment that organisations operate within. Assignments are designed to enable you to draw on your personal experiences and apply your learning directly to the business world.Time management – you will learn how to manage your time more effectively through your active involvement in group projects as well as by successfully juggling your weekly workload in order to meet your (sometimes conflicting) deadlines for coursework along with other University and extra curriculum commitments. Self-confidence – participating in every aspect of your degree will help build your confidence, both personally and professionally.

Application deadline

26 January

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    38th

  • Campus address

    University of Stirling, Stirling, Stirling, FK9 4LA, Scotland

Subject rankings

  • Subject ranking

    19th out of 122 1

    6th out of 92 2

  • Entry standards

    / Max 209
    155 73%

    20th

    8
  • Graduate prospects

    / Max 100
    78.0 78%

    23rd

    17
  • Student satisfaction

    / Max 5
    4.03 81%

    40th

    8
  • Entry standards

    / Max 200
    172 90%

    5th

  • Graduate prospects

    / Max 100
    70.0 70%

    43rd

    16
  • Student satisfaction

    / Max 5
    4.08 82%

    21st

    3

Suggested courses

Newcastle University
SIMILAR RANKING

Marketing BSc (Hons)

Newcastle University

Business & Management Studies league table

31
Nottingham Trent University
MOST VIEWED

Fashion Marketing and Branding BA (Hons)

Nottingham Trent University

University league table

45

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!