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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Royal Holloway, University of London

  • Study mode

    Full time

  • Start date


  • Duration

    1 year

Course summary

The course

This Masters focusses on immersive technologies and developing your creative storytelling practice. You will develop an entrepreneurial and critical understanding of the creative industries and the place of immersive technologies within these.

You will look at a variety of storytelling techniques and processes for immersive projects and consider the traditions of relevant screen media, including film, television and video games. You will examine the emerging UK immersive economy within the global context, and become familiar with the research and development and business model challenges in the sector, key institutions, and working practices.

You will develop a broad understanding of the group nature of immersive experience creation and how the roles played by the various parties, such as engineer, producer, writer, performer, subject and director shape and influence the screenplay.

You will learn how to undertake routine and adaptive work in hardware and software that responds to demands of sound, vision and perception in creative contexts, and how to write, pitch and present ideas in a range of formats. You will develop proof of concept, prototype, pilot and short form immersive experiences and recognise the potential for re-imagining existing story forms, structures and intellectual property.

Teaching & assessment

You will be taught through a mixture of hands-on workshops, experimental labs, lectures, seminars, group and individual exercises as well as one-to-one supervision for your final project.

Experimental labs will enable you to work alongside MSc Immersive Technologies students to adapt and adopt technologies to creative demands, as well as work in commercial environments with partner business.

You will typically be assessed through creative exercises (written, visual and experimental), oral presentations and pitch documentation, project plans and the final Immersive Storytelling project.

Your future career

Graduates from Media Arts postgraduate programmes have successfully progressed into a wide range of professions including advertising and marketing, the creative industry, the public sector, and teaching. For other graduates, completing an MA is the precursor to embarking on research, and may ultimately lead to a PhD.

Tuition fees

Students living in United States
(international fees)

£ 16,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Royal Holloway, University of London

  • University League Table


  • Campus address

    Royal Holloway, University of London, Egham, Surrey, TW20 0EX, England

International students will find themselves in a diverse community: students from more than 125 countries live and study at Royal Holloway.
The university welcomes and supports international students. Its dedicated team can help with any questions students may have about studying in the UK.

Subject rankings

  • Subject ranking

    28th out of 97 2

  • Entry standards

    / Max 190
    135 67%


  • Graduate prospects

    / Max 100
    56 56%


  • Student satisfaction

    / Max 5
    4.01 80%



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