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- Intercultural Business Communication and Tourism Management BA (Hons)
Intercultural Business Communication and Tourism Management BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Edinburgh Napier University
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Study mode
Full time
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Start date
SEP
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Duration
4 Years
Course summary
Being able to communicate effectively and appropriately with people from diverse cultural backgrounds is a vital skill in an increasingly interconnected world, particularly in the area of Tourism. Our innovative Intercultural Business Communication and Tourism Management degree is unique in the country and offers you the opportunity to develop a desirable skillset applied to a specific sector. You will gain a deep understanding of culture and its role in business communications and interactions, from team meetings, to negotiations, to welcoming visitors, to marketing campaigns. Intercultural Business Communication combines the study of ‘cultures’ (national, regional, local, ethnic, religious, gender, organisational, vocational) and different forms of communication with the development of your own intercultural skills, including self-awareness, openness, curiosity, adaptability, and respect for others. You will apply this understanding of culture and intercultural communication to different areas of Tourism Management, including visitor attraction management, tourism impacts and sustainable development, and international tourism policy and planning.
Why Study With Us1. Our programmes are unique. We offer the only undergraduate programmes in Intercultural Business Communication in Scotland, and the only joint honours IBC and Tourism Management programme in the UK.2. As a diverse, multicultural city, attracting thousands of international students, business travellers, and tourists, Edinburgh is the perfect location to study Intercultural Business Communication.3. We are the # 1 modern university in Scotland (THE World University Rankings 2023) and the #1 university in Edinburgh for student satisfaction (National Student Survey 2020-2023).
Tuition fees
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£ 16,680per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
86th
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Campus address
Edinburgh Napier University, 219 Colinton Road, Edinburgh, Edinburgh, City Of, EH14 1DJ, Scotland
Subject rankings
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Subject ranking
68th out of 122 8
27th out of 91 7
23rd out of 56 5
39th out of 101 5
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Entry standards
/ Max 221157 71%21st
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Graduate prospects
/ Max 10069.0 69%67th
16 -
Student satisfaction
/ Max 43.08 77%52nd
35 -
Entry standards
/ Max 206157 76%11th
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Graduate prospects
/ Max 10078.0 78%10th
10 -
Student satisfaction
/ Max 43.17 79%32nd
17 -
Entry standards
/ Max 179145 81%9th
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Graduate prospects
/ Max 10062.0 62%21st
13 -
Student satisfaction
/ Max 43.29 82%13th
20 -
Entry standards
/ Max 206175 85%7th
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Graduate prospects
/ Max 10052.0 52%84th
38 -
Student satisfaction
/ Max 43.03 76%44th
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