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International Digital Marketing (Top-Up) - BA (Hons)

Coventry University

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Coventry University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Coventry (Main Campus)

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    1 Year

Course summary

The use of digital technology continues to impact the way companies look to reach and engage with their customers. Course overviewBy studying our International Digital Marketing BA (Hons) top-up course, you will be offered the opportunity to learn how international organisations are harnessing this change.This course is aimed at students from outside the UK with a marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree, upon successful completion.Studied full-time over one year, the course focuses on digital marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem-solving and language skills, while giving you the chance to deepen your understanding of digital marketing and its integration into wider business and marketing strategy.Using real-life case studies and practical exercises (subject to availability), we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.1 year full-time

Tuition fees

Students living in United States
(International fees)

£ 16,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points

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University information

Coventry University

Coventry University

Coventry University

  • University League Table

    59th

  • Campus address

    Coventry (Main Campus), Priory Street, Coventry, West Midlands, CV1 5FB, United Kingdom

VIEW PROFILE
In 2024/25, Coventry University Group had 35,000+ global learners.
Coventry University has a strong international outlook, attracting international students and staff and collaborating with overseas partners.
International students can access a number of scholarships, bursaries and discounts to help fund their studies.

Subject rankings

  • Subject ranking

    Marketing

    69th out of 90 9

  • Entry standards

    / Max 211
    118 56%

    51st

  • Graduate prospects

    / Max 100
    67.0 67%

    60th

    2

  • Student satisfaction

    / Max 4
    3.15 79%

    35th

    19

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