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International Events Management MSc

Coventry University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Coventry University

  • Study mode

    Full time

  • Start date


  • Duration

    1 year

Course summary


The event industry is currently facing a wide range of issues – meaning that businesses now more than ever are in need of creative managers who can help them get closer to their customers through event marketing, or help solve the difficult issues facing the creative industries.

As current members of the Association of Event Management Education (AEME) we follow industry trends closely, which is of increasing importance in the current climate. You will have the opportunity to examine actual business case studies, gain hands-on experience of managing real-life events and hear from industry speakers (subject to availability). You can further enhance your employability by undertaking a company internship* as part of your final semester Project module , which has seen past students work for various event venues and organisations such as Compass at the Ricoh Arena and Festival de Rocamadour in the Dordogne.

Professional experience option

This master's programme provides you with the additional option to apply for a professional experience opportunity during your first semester with us. The professional experience opportunity is designed to further develop your skills and knowledge with the aim of maximising your employability prospects.

Course information

This course gives you the opportunity to learn from tutors who have first-hand production experience within events. Where possible we hope to identify opportunities for you to gain experience of working with reputable event managers and venues (subject to availability, competitive application, meeting any visa requirements and additional costs may apply), putting theory into practice, while also making use of simulation exercises to assess the planning and running of your own events.

Career prospects

Open to graduates from a range of disciplines, including but not limited to event management, business management, sport management or hospitality management, our postgraduate course in International Events Management offers a global perspective of managing events to help to prepare you for potential management roles in event planning, promotion, delivery and sales, upon successful completion. We also seek to ensure that upon successful completion you have the skills needed to manage change and respond flexibly to the issues currently facing the events industry.

Careers in event management are diverse and upon successful completion you could work as an event organiser, conference centre manager or event marketing executive. You can also choose to specialise in certain types of events, such as exhibitions and festivals or sporting and cultural events.

The broad set of skills you should have developed, in the areas of business, management, marketing and finance, mean you should be ideally placed, upon successful completion, to move into more general management and marketing within the private, public and voluntary sector.

Application deadline

31 August 2021

Tuition fees

Students living in United States
(international fees)

£ 17,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Coventry University

  • University League Table


  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Typically more than 13,000 non-UK students study at the university's UK campuses each year, with over 18,000 more studying in partner institutions worldwide.
A variety of pre-sessional English courses are available to help students prepare before starting their course. Additional costs apply.
PhD and MRes students can apply for financial support towards a project or placement via the international experience scheme (subject to availability).

Subject rankings

  • Subject ranking

    67th out of 122 10

  • Entry standards

    / Max 209
    111 52%


  • Graduate prospects

    / Max 100
    66.0 66%


  • Student satisfaction

    / Max 5
    4.16 83%



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