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International Events Marketing MSc

Oxford Brookes University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Headington Campus

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    1 year

Course summary

Overview

With our MSc International Events Marketing course you will gain a strong foundation in marketing theory and practice. As well as its relevance and application within an events context.

We welcome students new to marketing and events as well as those who wish to specialise or broaden their expertise.

We take an innovative and creative approach to your learning with live case-studies, simulations and skills workshops. You will gain a wealth of knowledge in events marketing including:

  • the core principles of events marketing
  • contemporary issues, challenges and research in the sector
  • customer behaviours and expectations
  • how to take a customer-centric stance using a range of channels to interact with customers
  • analysis of marketing data
  • devising marketing strategy for global brands and organisations
  • developing decision-making skills and rationale to devise marketing plans and communications.

If you choose the sandwich mode, you can apply for a year's paid, supervised work experience in an events marketing role.

Career prospects

Our graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

  • Johnson & Johnson
  • Hitachi
  • DK
  • Avis
  • PWC.

As well as a number of small and medium sized ‘digital’ agencies.

Our graduates typically secure positions as:

  • marketing managers
  • marketing planners
  • brand managers
  • corporate communication managers
  • social media community managers.

In addition, some of our students go on to start their own companies.

We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.

Accreditation(s)

Institute of Direct and Digital Marketing

Application deadline

30 June 2021

Tuition fees

Students living in United States
(international fees)

£ 15,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Oxford Brookes University

  • University League Table

    48th

  • Campus address

    Oxford Brookes University, Gipsy Lane, Headington, Oxford, Oxfordshire, OX3 0BP, England

Oxford is world-famous for its rich history of education and groundbreaking research. It’s also only an hour from London by train.
Oxford Brookes courses give students the fundamental skills and experience needed to succeed in their chosen career and become internationally employable.
A dedicated International Student Advice team can help with everything from visas to work options. Trips are offered, so students can explore the UK.

Subject rankings

  • Subject ranking

    47th out of 123 2

    19th out of 84 5

  • Entry standards

    / Max 209
    127 58%

    51st

    1
  • Graduate prospects

    / Max 100
    76 76%

    40th

  • Student satisfaction

    / Max 5
    4.08 82%

    29th

    32
  • Entry standards

    / Max 200
    126 62%

    31st

    11
  • Graduate prospects

    / Max 100
    86 86%

    8th

  • Student satisfaction

    / Max 5
    4.07 81%

    25th

    13

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