International Events Marketing MSc

Overview

With our MSc International Events Marketing course you will gain a strong foundation in marketing theory and practice. As well as its relevance and application within an events context.

We welcome students new to marketing and events as well as those who wish to specialise or broaden their expertise.

We take an innovative and creative approach to your learning with live case-studies, simulations and skills workshops. You will gain a wealth of knowledge in events marketing including:

• the core principles of events marketing
• contemporary issues, challenges and research in the sector
• customer behaviours and expectations
• how to take a customer-centric stance using a range of channels to interact with customers
• analysis of marketing data
• devising marketing strategy for global brands and organisations
• developing decision-making skills and rationale to devise marketing plans and communications.

If you choose the sandwich mode, you can apply for a year's paid, supervised work experience in an events marketing role.

Career prospects

Our graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC.

As well as a number of small and medium sized ‘digital’ agencies.

Our graduates typically secure positions as:

• marketing managers
• marketing planners
• brand managers
• corporate communication managers
• social media community managers.

In addition, some of our students go on to start their own companies.

We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.

Accreditation(s)

Institute of Direct and Digital Marketing