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International Fashion Branding BA (Hons)

Glasgow Caledonian University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    4 Years

Course summary

Fashion is an international industry, influencing a growing number of products and services. This distinctive programme helps you to develop both traditional and digital skills and expertise in fashion brand development and communication to succeed in this exciting and dynamic industry.

The programme explores the key aspects of international fashion branding through both traditional and digital practices. You will gain a thorough understanding of areas such as brand management and marketing, fashion brand development and promotion, fashion buying and visual merchandising in retail, and sustainable fashion. In year 4, you will gain a strategic view of the fashion industry, with a focus on internationalisation strategy within the context of communication and branding.

We will support you as you discover and develop your digital skills in an increasingly popular and important part of fashion brand development in the industry, with fashion creation software such as Adobe Creative Suite and Lectra. This provides you with relevant industry skills and allows you to develop a portfolio of creative work across all four years of study.

We work hard to organise guest lectures from fashion practitioners and industry leaders to talk to students, giving you an invaluable insight into the connection between theory and practice. We have strong links with a wide range of major fashion companies, including: Cruise, USC, House of Fraser, Reiss, John Lewis, Schuh, Johnstones of Elgin, Eleganza Sposa, Strathberry, M&Co, 18 Montrose, Next, GANT and Cortefiel.

Assessment

Our approach to the learning, teaching and assessment of our students is tailored to the needs of fashion branding, so we adopt a wide range of learning and teaching methods to ensure not only that you will gain the necessary knowledge and understanding of the fashion world, but also develop your intellectual and personal skills.

Teaching Methods

We employ a combination of traditional, contemporary and creative methods in our teaching; extending to online tests, visual essays using computer aided design technology and live fashion industry projects.

The career development of our students begins on entering GCU, with modules focusing on personal development and self-promotion in the fashion industry.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 12,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Glasgow Caledonian University

  • University League Table

    88th

  • Campus address

    Glasgow Caledonian University, City Campus, Cowcaddens Road, Glasgow, Glasgow, City Of, G4 0BA, Scotland

The Glasgow campus is in the heart of a city known for being welcoming and affordable – voted one of the top 10 best cities in the world (Time Out 2019).
GCU can help international students with their visa application, finding accommodation and with English language, helping them to settle in and feel at home.
GCU believes education is for everyone – with a wide range of generous scholarships to help ensure that courses are accessible for all.

Subject rankings

  • Subject ranking

    58th out of 84 11

  • Entry standards

    / Max 200
    151 74%

    11th

    8
  • Graduate prospects

    / Max 100
    52 52%

    72nd

  • Student satisfaction

    / Max 5
    4.02 81%

    36th

    15

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