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International Festival & Event Management with Marketing BA (Hons)

Edinburgh Napier University

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UCAS CODE: NN85

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Craiglockhart Campus

  • Study mode

    Full time

  • Start date

    05-SEP-22

  • Duration

    4 Years

Course summary

Overview

Home to spectacular festivals and major events such as the International Festival, Fringe and Edinburgh’s Hogmanay, Edinburgh attracts travellers and tourists from around the world all year round, making it a great place to study international Festival & Event Management with Marketing.

You'll learn how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities. You'll also gain the essential skills required to establish a career in marketing management.

With options of a 24-week work placement and study abroad, this course offers excellent preparation for your career in festival and events management.

Please note this course is only available as advanced entry to Year 3.

Course details

Similar to our BA (Hons) International Festival & Event Management, this route allows you to specialise in Marketing Management.

The course combines a sound knowledge of the dynamic field of international festival and event management with marketing, to add value to your career prospects.

The festival and events industry needs managers with a good knowledge of marketing theory and practice, so choosing this specialist route can give you a major advantage in a competitive employment market.

You'll benefit from studying in the heart of a city rich in culture and creative industries. Events, tourism and hospitality businesses flourish here so you'll have plenty of opportunities to gain industry experience and make contacts via an optional work placement or live project, as well as part-time work.

You'll also have the opportunity to study abroad through our international exchange links and you may study a European language, which will prepare you for working in an international environment.

You'll develop practical event management skills as well as a broad range of management techniques that can be applied to other industries. You'll gain transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management.

We offer tuition that is supported by highly experienced teaching staff and strong industry links.

This course contributes towards professional accreditation with the Institute of Hospitality.

Careers

Recent graduates have taken up a wide variety of employment and study opportunities, reflecting the breadth of the festival and event industries.

  • International sporting events, such as London 2012, Glasgow 2014, Baku European Games
  • Conference and events management for city centre hotels
  • Exhibition management for diverse clients across multiple destinations and venues
  • Work with cultural and artistic festivals, both within teams and independently
  • Further study in business related subjects.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,770per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Edinburgh Napier University

  • University League Table

    79th

  • Campus address

    Edinburgh Napier University, 219 Colinton Road, Edinburgh, Edinburgh, City Of, EH14 1DJ, Scotland

Subject rankings

  • Subject ranking

    53rd out of 122 4

    9th out of 57 4

    36th out of 92 11

  • Entry standards

    / Max 209
    146 69%

    26th

    5
  • Graduate prospects

    / Max 100
    68 68%

    58th

    5
  • Student satisfaction

    / Max 5
    3.94 79%

    72nd

    9
  • Entry standards

    / Max 167
    148 93%

    4th

    3
  • Graduate prospects

    / Max 100
    60 60%

    15th

    25
  • Student satisfaction

    / Max 5
    4.05 81%

    31st

    6
  • Entry standards

    / Max 200
    138 72%

    18th

    12
  • Graduate prospects

    / Max 100
    60 60%

    68th

    23
  • Student satisfaction

    / Max 5
    4.06 81%

    26th

    16

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