Bachelor of Arts (with Honours) - BA (Hons)
Home to spectacular festivals and major events such as the International Festival, Fringe and Edinburgh’s Hogmanay, Edinburgh attracts travellers and tourists from around the world all year round, making it a great place to study international Festival & Event Management with Marketing.
You'll learn how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities. You'll also gain the essential skills required to establish a career in marketing management.
With options of a 24-week work placement and study abroad, this course offers excellent preparation for your career in festival and events management.
Please note this course is only available as advanced entry to Year 3.
Similar to our BA (Hons) International Festival & Event Management, this route allows you to specialise in Marketing Management.
The course combines a sound knowledge of the dynamic field of international festival and event management with marketing, to add value to your career prospects.
The festival and events industry needs managers with a good knowledge of marketing theory and practice, so choosing this specialist route can give you a major advantage in a competitive employment market.
You'll benefit from studying in the heart of a city rich in culture and creative industries. Events, tourism and hospitality businesses flourish here so you'll have plenty of opportunities to gain industry experience and make contacts via an optional work placement or live project, as well as part-time work.
You'll also have the opportunity to study abroad through our international exchange links and you may study a European language, which will prepare you for working in an international environment.
You'll develop practical event management skills as well as a broad range of management techniques that can be applied to other industries. You'll gain transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management.
We offer tuition that is supported by highly experienced teaching staff and strong industry links.
This course contributes towards professional accreditation with the Institute of Hospitality.
Recent graduates have taken up a wide variety of employment and study opportunities, reflecting the breadth of the festival and event industries.
- International sporting events, such as London 2012, Glasgow 2014, Baku European Games
- Conference and events management for city centre hotels
- Exhibition management for diverse clients across multiple destinations and venues
- Work with cultural and artistic festivals, both within teams and independently
- Further study in business related subjects.
- United States
- Antigua & Barbuda
- Bosnia and Herzegovina
- Burkina Faso
- Cabo Verde
- Central African Republic
- Congo (Democratic Republic)
- Costa Rica
- Czech Republic
- Dominican Republic
- East Timor
- El Salvador
- Equatorial Guinea
- Hong Kong
- Ivory Coast
- Korea DPR (North Korea)
- Marshall Islands
- New Zealand
- Northern Ireland
- Palestinian Authority
- Papua New Guinea
- Puerto Rico
- Republic of Ireland
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Sierra Leone
- Solomon Islands
- South Africa
- South Korea
- South Sudan
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Trinidad & Tobago
- United Kingdom
- Vatican City
- Western Samoa
£ 13,770per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University League Table
Edinburgh Napier University, 219 Colinton Road, Edinburgh, Edinburgh, City Of, EH14 1DJ, Scotland
53rd out of 122 4
9th out of 57 4
36th out of 92 11
Entry standards/ Max 209146 69%
Graduate prospects/ Max 10068 68%
Student satisfaction/ Max 53.94 79%
Entry standards/ Max 167148 93%
Graduate prospects/ Max 10060 60%
Student satisfaction/ Max 54.05 81%
Entry standards/ Max 200138 72%
Graduate prospects/ Max 10060 60%
Student satisfaction/ Max 54.06 81%