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International Hospitality Management and Marketing BA (Hons)

Edinburgh Napier University

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UCAS CODE: NN52

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Craiglockhart Campus

  • Study mode

    Full time

  • Start date

    06-SEP-21

  • Duration

    4 Years

Course summary

Overview

Edinburgh offers an ideal place to study international hospitality management and marketing.

With its rich history, abundance of attractions and world-famous festivals, the city is a centre for travellers and tourists from all over the world. Hospitality and tourism businesses flourish here, so you’ll have plenty of opportunities to gain work experience.

You'll develop your skills in the design, delivery and management of food, beverage and accommodation to top industry standards within a global business environment. You'll also develop basic marketing principles and gain specialist skills in brand management, international business and marketing ethics.

This course contributes towards professional accreditation with the Institute of Hospitality and will equip you with the knowledge you need to successfully pursue a career in hospitality and marketing management.

With options of a 24-week work placement, this course offers excellent preparation for your career in hospitality management.

Please note this programme is only available for advanced entry to Year 3.

Course details

This course allows you to pursue a career in both the hospitality and marketing industries. It reflects the international character of hospitality management, and has been designed to meet the needs of the industry which requires managers with good marketing skills.

Similar to our BA (Hons) International Hospitality Management, you’ll study the principles of hospitality management, specialising in marketing. You’ll apply this knowledge to practical situations on an industry-based work placement or live project, preparing you for a career in the hospitality and tourism industries.

Alternatively you can choose to study abroad through our international exchange links in Europe and the USA.

You’ll learn practical skills in hotels and restaurants, as well as developing transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management.

Careers

Your qualification acts as a stepping stone to graduate management training schemes with major multinational hotel groups, or can be a route into junior management positions in a range of sectors.

This course offers excellent preparation for employment in:

  • Food and beverage management
  • Accommodation services
  • Human resources management
  • Financial management
  • Sales and marketing
  • Tourism management
  • Retail management.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,770per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

HND (BTEC) : B

Pass HND in Hospitality with grade B at SCQF Level 8 in the graded unit(s).

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University information

Edinburgh Napier University

  • University League Table

    77th

  • Campus address

    Edinburgh Napier University, 219 Colinton Road, Edinburgh, Edinburgh, City Of, EH14 1DJ, Scotland

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