International Luxury Marketing MSc

Overview

Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.

Your studies will equip you with insight and critical skills, and you will:

• learn to assess situations from financial, commercial and cultural standpoints
• learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
• develop marketing strategies in a luxury context
• understand how building customer trust and championing luxury brands is critical
• learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.

With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career.

Career prospects

The programme ensures that graduates are well placed to be employed in marketing roles throughout the world, and in luxury sectors such as:

• jewellery
• fashion
• tourism
• fine wine
• spirits
• prestige cars.

These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC.

Our graduates’ positions in marketing are: marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. In addition, some of our students go on to start their own companies.

Marketing at Oxford Brookes University has strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps students gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.