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International Marketing and Branding MSc

University of Dundee

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University of Dundee

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Main Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

Learn about the principles of marketing, the latest digital trends, and marketing solutions. Focus on developing and managing an organisation's brand. As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.


You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information. Branding looks at the totality of an organisation’s approach, including its visual and written representation, as well as its strategic vision.

Tuition fees

Students living in United States
(International fees)

£ 23,700per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Dundee

University of Dundee

University of Dundee

  • University League Table

    25th

  • Campus address

    Main Campus, Nethergate, Dundee, Dundee City, DD1 4HN, United Kingdom

VIEW PROFILE
You'll get a highly valued and recognised education in a multicultural study destination and be supported by a global community of friendly staff and students.
There are places of worship in and around campus, international food stores across the city, and a range of international student societies.
Scholarships are available to help eligible students get the most from their studies, and there is dedicated support for international students.

Subject rankings

  • Subject ranking

    Marketing

    16th out of 93

  • Entry standards

    / Max 198
    185 93%

    2nd

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.13 78%

    43rd

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