International Marketing and Branding MSc

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information. Branding looks at the totality of an organisation’s approach, including its visual and written representation, as well as its strategic vision.

Careers:

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.

Our graduates go on to work in areas including:

• marketing manager, financial services
• marketing & comms officer, energy industry
• marketing manager, agency side
• digital marketing officer, public sector
• marketing consultant, own business
• brand manager, FMCG