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International Marketing and Branding MSc

University of Dundee

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University of Dundee

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Dundee City Campus

  • Study mode

    Full time

  • Start date

    26-SEP-22, 16-JAN-23

  • Duration

    12 months

Course summary

International Marketing and Branding MSc: This option is to focus some more on branding. You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information.

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

Careers:

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.

Our International Marketing graduates have recently gone on to work in areas including:

  • marketing manager, financial services
  • marketing & comms officer, energy industry
  • marketing manager, agency side
  • digital marketing officer, public sector
  • marketing consultant, own business
  • brand manager, FMCG

Application deadline

01 September 2022

Tuition fees

Students living in United States
(international fees)

£ 19,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Dundee

University of Dundee

  • University League Table

    49th

  • Campus address

    University of Dundee, Nethergate, Dundee, Dundee, City Of, DD1 4HN, Scotland

VIEW PROFILE
With over 16,000 students and 3,000 staff from around 150 different countries across the world, the University of Dundee is a truly global institution.
Dundee offers a wide range of courses within a friendly and integrated community, creating a unique student experience.
A range of scholarships are available to help international students get the most from their studies.

Subject rankings

  • Subject ranking

    Marketing

    36th out of 95 3

  • Entry standards

    / Max 200
    n/a

  • Graduate prospects

    / Max 100
    74.0 74%

    28th

    10

  • Student satisfaction

    / Max 5
    3.53 71%

    84th

    6

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