We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

International Marketing and Branding MSc

University of Dundee

Add to favourites

Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Dundee

  • Study mode

    Full time

  • Start date

    JAN-21

  • Duration

    12 months

Course summary

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information. Branding looks at the totality of an organisation’s approach, including its visual and written representation, as well as its strategic vision.

Careers:

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.

Our graduates go on to work in areas including:

  • marketing manager, financial services
  • marketing & comms officer, energy industry
  • marketing manager, agency side
  • digital marketing officer, public sector
  • marketing consultant, own business
  • brand manager, FMCG

Tuition fees

Students living in United States
(international fees)

£ 18,150per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Dundee

  • University League Table

    31st

  • Campus address

    University of Dundee, Nethergate, Dundee, Dundee, City Of, DD1 4HN, Scotland

With over 16,000 students and 3,000 staff representing around 150 different countries across the world, the University of Dundee is a truly global institution.
Dundee offers a wide range of disciplines within a friendly and integrated community, to create a unique student experience.
A range of scholarships are available to help international students get the most from their studies.

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!