Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

International Marketing - BA (Hons)

Glasgow Caledonian University

Add to favourites
Glasgow Caledonian University

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    4 Years

Course summary

Combining traditional and digital marketing, this course will provide you with the knowledge and expertise required for a successful career locally or internationally. You'll gain a sound understanding of specific aspects of marketing, leading to a wide range of career options. Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers. Our excellent industry links provide you with opportunities to engage in real-life projects and case studies, putting into practice the theory learned throughout the course.A recent development to the International Marketing course is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

Application deadline

14/01/2026

Tuition fees

Students living in United States
(International fees)

£ 15,700per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Glasgow Caledonian University

Glasgow Caledonian University

  • University League Table

    85th

  • Campus address

    Glasgow Caledonian University, Cowcaddens Road, Glasgow, Scotland, G4 0BA, United Kingdom

VIEW PROFILE
The Glasgow campus is in the heart of a city known for being welcoming and affordable.
GCU can help international students with their visa application, accommodation advice, and with English language, helping them to settle in and feel at home.
Glasgow Caledonian believes education is for everyone – with a wide range of generous scholarships to help ensure that courses are accessible for all.

Subject rankings

  • Subject ranking

    Marketing

    24th out of 90 10

  • Entry standards

    / Max 211
    178 84%

    2nd

  • Graduate prospects

    / Max 100
    76.0 76%

    41st

    11

  • Student satisfaction

    / Max 4
    3.23 81%

    17th

    6

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!