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International Marketing BA (Hons)

Glasgow Caledonian University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    4 Years

Course summary

Combining traditional and digital marketing, this programme will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

Our excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme.

A recent development to the International Marketing programme is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

Assessment and Teaching Methods

We emphasise learning methods that encourage you to actively participate, to function in teams, to analyse real-life situations and problems, to apply ethical and sustainable business thinking and to use professional skills to communicate solutions.

Through GCULearn, the university's virtual learning environment, you'll have access to course materials, reading resources, assessments and feedback online. Using GCU Learn, you'll undertake online activities and tasks, listen to podcasts, be involved in online discussion groups, and take part in blogs, wikis and Twitter-based learning activities.

Throughout the course, you'll get involved in live projects with industry partners setting design briefs and providing one-to-one student feedback.

Work placement

You will have the option of a work experience module during year 3. This will provide you with the opportunity to gain experience while studying and enhancing your future employability.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 12,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Glasgow Caledonian University

  • University League Table

    88th

  • Campus address

    Glasgow Caledonian University, City Campus, Cowcaddens Road, Glasgow, Glasgow, City Of, G4 0BA, Scotland

The Glasgow campus is in the heart of a city known for being welcoming and affordable – voted one of the top 10 best cities in the world (Time Out 2019).
GCU can help international students with their visa application, finding accommodation and with English language, helping them to settle in and feel at home.
GCU believes education is for everyone – with a wide range of generous scholarships to help ensure that courses are accessible for all.

Subject rankings

  • Subject ranking

    58th out of 84 11

  • Entry standards

    / Max 200
    151 74%

    11th

    8
  • Graduate prospects

    / Max 100
    52 52%

    72nd

  • Student satisfaction

    / Max 5
    4.02 81%

    36th

    15

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