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International Marketing (Top Up) BA (Hons)

Birmingham City University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Curzon Building Campus

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    1 Years

Course summary

Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring.You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you.**For full details, visit our website.**

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

Information not available

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Entry requirements

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Please visit: http://www.bcu.ac.uk/student-info/offer-making-strategy for more information about contextual offers.

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University information

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Birmingham City University

  • University League Table

    84th

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

One of only four UK universities offering a Master's in International Human Resource Management which is also fully CIPD-accredited.
ACCA programmes are taught in a Platinum status centre, showing that the university meets ACCA performance targets for course tuition and support.
Many master's courses now offer international students six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    42nd out of 84 8

  • Entry standards

    / Max 200
    119 58%

    42nd

    13
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    4.21 84%

    10th

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