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International Marketing (Top-Up) BA (Hons)

Coventry University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    12-SEP-22

  • Duration

    1 Years

Course summary

Preparing you for a variety of careers in marketing or general business management, this top-up course aims to boost your career prospects by achieving a globally recognised Bachelor’s degree at one of the UK’s leading universities for the study of marketing.Our teaching emphasises the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions. You should also develop your proficiency in English, as you will have the opportunity to study specific English for Business modules – helping to set you apart from other graduates.Combining theory and practice, this course benefits from a focus on global marketing strategy. You will have the chance to study two core modules, Corporate Marketing Strategy and Global Marketing, to give you this international focus. Optional modules provide the opportunity to undertake more in-depth study of areas of interest to you, such as Globalisation in Emerging Markets, Branding and Corporate Communications or Services and Retail Marketing.As experienced practitioners, many of our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few.To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are frequently invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others. **Key Course Benefits**- Research-inspired teaching from staff who are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors.- Excellent industry links with companies including IBM, Microsoft, Hewlett Packard, Procter and Gamble, L'Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot.- Use of state-of-the art digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.- Industry field trips, for example, to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show (additional costs may apply).

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

Entry requirements

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GCSE/National 4/National 5 :

5 GCSEs at grade 4 / C or above to include English and Mathematics.

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University information

Coventry University

  • University League Table

    52nd

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Typically more than 13,000 non-UK students study at the university's UK campuses each year, with over 18,000 more studying in partner institutions worldwide.
A variety of pre-sessional English courses are available to help students prepare before starting their course. Additional costs apply.
PhD and MRes students can apply for financial support towards a project or placement via the international experience scheme (subject to availability).

Subject rankings

  • Subject ranking

    44th out of 92 11

  • Entry standards

    / Max 200
    109 57%

    57th

    20
  • Graduate prospects

    / Max 100
    75.0 75%

    30th

    12
  • Student satisfaction

    / Max 5
    4.01 80%

    39th

    22

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