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International Marketing (Top-Up) - BA (Hons)

Coventry University

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Coventry University

Course options

4 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    1 Years

Course summary

This final year top-up course is aimed at students from outside the UK with a business and marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.Studied full-time over one year, the course focuses on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.1 year full-time

Tuition fees

Students living in United States
(International fees)

Information not available

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Entry requirements

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QUALIFICATION TYPE

UCAS Points

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University information

Coventry University

Coventry University

Coventry University

  • University League Table

    59th

  • Campus address

    Coventry (Main Campus), Priory Street, Coventry, West Midlands, CV1 5FB, United Kingdom

VIEW PROFILE
In 2023/24, Coventry University Group had 50,000+ global learners.
Coventry University has a strong international outlook, attracting international students and staff and collaborating with overseas partners.
International students can access a number of scholarships, bursaries and discounts to help fund their studies.

Subject rankings

  • Subject ranking

    Marketing

    69th out of 90 9

  • Entry standards

    / Max 211
    118 56%

    51st

  • Graduate prospects

    / Max 100
    67.0 67%

    60th

    2

  • Student satisfaction

    / Max 4
    3.15 79%

    35th

    19

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