International Marketing Extended Masters MSc

Overview

Whether you are a business professional with some knowledge of marketing, a graduate who wants to move into the sector or you have an interest in a specialist area, this course will give you an opportunity to achieve your goals.

The Masters in International Marketing aims to broaden your understanding of current marketing techniques. Supported by experienced tutors and industry experts, you will be encouraged to think creatively, critically and strategically about issues and challenges.

You will study at The Claude Littner Business School, launched by Alan Sugar, which has strong links with national and international employers.

Course detail

Our aim is to prepare you for success in your marketing or PR career, or as an entrepreneur. We will encourage you to apply your professional drive and ambition, as well as to enhance your intellectual, analytical, strategic and critical-thinking skills.

You will study a diverse range of marketing specialisms - from the new digital landscape to sustainable marketing challenges and global opportunities. Your studies will focus on applying knowledge and skills to real-life marketing management situations, helping you gain the workplace skills required in the business world. An international marketing project will put your abilities to the test and allow you to focus on all you have learnt.

Extended Masters option

If you have an undergraduate degree, but do not quite meet the entry criteria for this course, you may qualify for our Extended Masters. You will take two extra modules to prepare you for the course and you must study full time. We also provide English-language support if you need it. Once you complete these two modules, you can progress directly onto the core Masters course.

Study & career progression

This degree can prepare you to enter a range of exciting careers in marketing, communications, PR, psychology, sociology or business. When you graduate with an MSc in International Marketing, you could work nationally and internationally in:

• marketing
• digital marketing
• marketing communication
• marketing management
• international management
• marketing consultancy
• advertising
• media relations
• public relations.

You may also decide to build your research skills and specialised knowledge through further study for a PhD.