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International Marketing Management MSc

Coventry University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Coventry University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Overview

In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business.

This course, which draws upon contemporary developments in international marketing, should give you the chance to explore the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.

The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in international marketing management upon successful completion. We will endeavour to prepare you to be a professional marketing practitioner, ready to oversee large scale marketing strategies and campaigns that could span multiple countries and regions. You will explore the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position, leading multi-functional teams to achieve business growth. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.

This course is accredited and recognised by the following bodies: Chartered Management Institute (CMI) & Chartered Institute of Marketing (CIM).

Application deadline

31 August 2021

Tuition fees

Students living in United States
(international fees)

£ 17,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Coventry University

  • University League Table

    52nd

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Typically more than 13,000 non-UK students study at the university's UK campuses each year, with over 18,000 more studying in partner institutions worldwide.
A variety of pre-sessional English courses are available to help students prepare before starting their course. Additional costs apply.
PhD and MRes students can apply for financial support towards a project or placement via the international experience scheme (subject to availability).

Subject rankings

  • Subject ranking

    44th out of 92 11

  • Entry standards

    / Max 200
    109 57%

    57th

    20
  • Graduate prospects

    / Max 100
    75.0 75%

    30th

    12
  • Student satisfaction

    / Max 5
    4.01 80%

    39th

    22

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