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International Marketing Management MSc

Coventry University

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Coventry University

Course options

7 options available

  • Qualification

    MSc - Master of Science

  • Location

    Coventry (Main Campus)

  • Study mode

    Full time

  • Start date

    18-MAY-26

  • Duration

    1 Year

Course summary

This course aims to prepare you for a successful career in global marketing. Gain the practical skills and knowledge needed to navigate international markets, develop strategic marketing plans and understand consumer behaviour worldwide. Combine theoretical knowledge with practical applications to manage marketing initiatives in diverse cultural and economic environments. Learn to navigate and lead in today's rapidly evolving business environment by blending academic insights with practical applications. Engage in critical thinking and real-world problem-solving in an intellectually stimulating environment. Explore marketing automation through technology and the digitalisation of marketing, focusing on real-world scenarios to understand consumer-centric marketing and manage consumer responsiveness in the global digital environment.

Tuition fees

Students living in United States
(International fees)

£ 18,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Coventry University

Coventry University

Coventry University

  • University League Table

    59th

  • Campus address

    Coventry (Main Campus), Priory Street, Coventry, West Midlands, CV1 5FB, United Kingdom

VIEW PROFILE
In 2023/24, Coventry University Group had 50,000+ global learners.
Coventry University has a strong international outlook, attracting international students and staff and collaborating with overseas partners.
International students can access a number of scholarships, bursaries and discounts to help fund their studies.

Subject rankings

  • Subject ranking

    Marketing

    69th out of 90 9

  • Entry standards

    / Max 211
    118 56%

    51st

  • Graduate prospects

    / Max 100
    67.0 67%

    60th

    2

  • Student satisfaction

    / Max 4
    3.15 79%

    35th

    19

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