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- International Marketing MBA
Course options
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Qualification
MBA - Master of Business Administration
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Location
Bangor University
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Study mode
Full time
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Start date
26-SEP-22
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Duration
1 year
Course summary
About This Course
This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.
The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.
Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications.
Course Content
What will you study on this course?
This course explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
Modules
Tuition fees
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£ 18,050per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
63rd
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Campus address
Bangor University, Bangor (Wales), LL57 2DG, Wales
Subject rankings
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Subject ranking
40th out of 124 4
30th out of 95 8
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Entry standards
/ Max 209132 62%43rd
24 -
Graduate prospects
/ Max 10069.0 69%34th
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Student satisfaction
/ Max 53.97 79%28th
6 -
Entry standards
/ Max 200120 57%46th
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Graduate prospects
/ Max 10070.0 70%36th
6 -
Student satisfaction
/ Max 54.08 82%10th
37