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International Marketing MSc

Newcastle University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Newcastle University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    12 months

Course summary

Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

About this course

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.

This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.

What you'll learn

You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:

international communications
brand management
customer relationship management
e-marketing

Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.

You will gain:

a systematic understanding and critical awareness of international marketing theory
the ability to apply theory to international case studies, markets and issues
the ability to measure market performance and consumer behaviour
knowledge of ethical issues and their implications in marketing.

Your development

On completion of the course you will gain:

access to the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career
practical marketing experience, which is highly attractive to employers
industry links developed through modules (eg Principles of Marketing) and a regional marketing competition.

Accreditation

This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.

Tuition fees

Students living in United States
(international fees)

£ 21,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Newcastle University

  • University League Table

    23rd

  • Campus address

    Newcastle University, King’s Gate, Newcastle upon Tyne, Northumberland, NE1 7RU, England

Subject rankings

  • Subject ranking

    10th out of 84 2

  • Entry standards

    / Max 200
    151 75%

    11th

    1
  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    3.80 76%

    74th

    16

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