International Marketing MSc

Overview

Whether you are a business professional with some knowledge of marketing, a graduate who wants to move into the sector or you have an interest in a specialist area, this course will give you an opportunity to achieve your goals.

The Masters in International Marketing aims to broaden your understanding of current marketing techniques. Supported by experienced tutors and industry experts, you will be encouraged to think creatively, critically and strategically about issues and challenges.

You will study at The Claude Littner Business School, launched by Alan Sugar, which has strong links with national and international employers.

Course detail

Our aim is to prepare you for success in your marketing or PR career, or as an entrepreneur. We will encourage you to apply your professional drive and ambition, as well as to enhance your intellectual, analytical, strategic and critical-thinking skills.

You will study a diverse range of marketing specialisms - from the new digital landscape to sustainable marketing challenges and global opportunities. Your studies will focus on applying knowledge and skills to real-life marketing management situations, helping you gain the workplace skills required in the business world. An international marketing project will put your abilities to the test and allow you to focus on all you have learnt.

You will benefit from meeting and networking with students from different countries at the Claude Littner Business School particularly because you will study common core modules alongside our Masters in Business Administration (MBA) students.

When you study International Marketing at UWL, you will learn from course tutors who have extensive theoretical knowledge and industry experience in a range of business specialisms.

We have teamed with The Chartered Institute of Marketing (CIM) to give you the opportunity to gain a professional qualification through their Graduate Gateway. The Gateway allows successful marketing graduates to apply for exemptions from CIM assessments, potentially shortening the time it takes to get your CIM qualification.

Study & career progression

This degree can prepare you to enter a range of exciting careers in marketing, communications, PR, psychology, sociology or business. When you graduate with an MSc in International Marketing, you could work nationally and internationally in:

• marketing
• digital marketing
• marketing communication
• marketing management
• international management
• marketing consultancy
• advertising
• media relations
• public relations.

You may also decide to build your research skills and specialised knowledge through further study for a PhD.