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International Marketing MSc

University of Dundee

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Dundee City Campus

  • Study mode

    Full time

  • Start date

    SEP-21, JAN-22

  • Duration

    12 months

Course summary

Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as a first stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

You will also have the opportunity to take part in a global internship or complete a project with an organisation.

Careers:

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.

Our graduates go on to work in areas including:

  • marketing manager, financial services
  • marketing & comms officer, energy industry
  • marketing manager, agency side
  • digital marketing officer, public sector
  • marketing consultant, own business
  • brand manager, FMCG

Application deadline

01 September 2021, 17 December 2021

Tuition fees

Students living in United States
(international fees)

£ 18,950per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Dundee

  • University League Table

    30th

  • Campus address

    University of Dundee, Nethergate, Dundee, Dundee, City Of, DD1 4HN, Scotland

With over 16,000 students and 3,000 staff representing around 150 different countries across the world, the University of Dundee is a truly global institution.
Dundee offers a wide range of disciplines within a friendly and integrated community, to create a unique student experience.
A range of scholarships are available to help international students get the most from their studies.

Subject rankings

  • Subject ranking

    34th out of 92

  • Entry standards

    / Max 200
    n/a

  • Graduate prospects

    / Max 100
    80 80%

    18th

  • Student satisfaction

    / Max 5
    3.78 76%

    78th

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