We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Strand Campus

  • Study mode

    Full time

  • Start date

    27-SEP-21, 17-JAN-22

  • Duration

    1 year

Course summary

Overview

Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions. You’ll explore marketing and consumer issues using a variety of in-lecture methods including cases, simulations, experiments, and other experiential exercises.

Course detail

You’ll be taught by world-renowned scholars. Their expertise and experience will give you cutting-edge insights into international marketing. King’s is known around the world for the quality of our research and your course will take full advantage of our findings. It’s a diverse course – our teaching staff come from 10 different countries and our students come from all over the world. We’ll deliver the course through a case-studies, computer simulation, exercises, experiments, as well as traditional lectures. You’ll study core modules in key areas. You also have a choice of optional modules in a wide range of subjects including brand management and international marketing communications. Whether you want a career change or you’re already in the job and looking to improve your marketing skills, we’ll help you better understand the issues facing the marketing industry. You’ll learn the theory – but also develop the skills to put your knowledge into practice. And because this degree is all about improving your career options, you’ll have the chance to take a Chartered Institute of Marketing qualification.

Teaching and assessment

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

King's College London, University of London

  • University League Table

    20th

  • Campus address

    King's College London, University of London, Strand, Westminster, WC2R 2LS, England

Suggested courses

London South Bank University
NEARBY

International Marketing MSc

London South Bank University

University league table

University of Glasgow
MOST VIEWED

International Strategic Marketing MSc

University of Glasgow

University league table

19

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!