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International Marketing MSc (online)

University of Sussex

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Sussex

  • Study mode

    Distance / Online

  • Start date

    JUL, SEP, OCT

  • Duration

    2 years

Course summary

Course overview

Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.

The course provides a strong foundation in theory with modules focused on market research, data analysis and consumer behavior. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You'll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products. During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.

Why choose this course?

This course is focused on digital marketing within a global market place. It will equip you with the skills to work seamlessly across both print and digital media in a vast range of industries and international businesses.

Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalised environment. You’ll have the confidence and knowledge to develop integrated marketing strategies, manage consultancy projects and analyse data within a marketing context.

Teaching is focused on real world case studies and examples. Many of our academics are active within the marketing sector and provide research and consultancy support to businesses around the world. Students are encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers. The international focus of the course is further enhanced by modules including Global marketing management; Global consumer behavior; International business and market strategy and International branding and communication strategy.

Tuition fees

Students living in United States
(international fees)

£ 11,450overall cost

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Sussex

  • University League Table

    40th

  • Campus address

    University of Sussex, Sussex House, Brighton, Brighton & Hove, BN1 9RH, England

Subject rankings

  • Subject ranking

    18th out of 84

  • Entry standards

    / Max 200
    150 74%

    13th

    3
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    3.84 77%

    70th

    3

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