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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Leicester

  • Study mode

    Full time

  • Start date

    27-SEP-21, 10-JAN-22

  • Duration

    1 year

Course summary

Course description

The MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice. This in turn, will inform your understanding of how international business is conducted at present, and is likely to change in the future. Ultimately, the course questions the idea that contemporary marketers ever work in a 'closed cultural context', and thus makes a strong case for the importance of an intercultural approach for all types of business.

The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.

The course will equip you with the knowledge and competencies to critically engage with theories and practices of international marketing firms, as well transferable skills including communication, problem-solving, team-working, and the ability to conduct independent research.

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading.

You will debate on a key issue in international marketing practice during the first term, and produce real international marketing strategy plans in the second term. Throughout this process, you will work with others in professional teams. The decision-making skills learned through these projects, and throughout the course, have excellent applicability to real-life in an intercultural marketing organisation.

Your work will be assessed through assignments and examinations, plus a dissertation.

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

Our MSc International Marketing's emphasis on general principles that can be flexibly applied provides an excellent preparation for students from any part of the world, interested in working in any international or cross-cultural context.

Tuition fees

Students living in United States
(international fees)

£ 18,935per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Leicester

  • University League Table

    40th

  • Campus address

    University of Leicester, University Road, Leicester, Leicestershire, LE1 7RH, England

More than 4,000 international students call Leicester home, sharing their cultures, faiths and ideas with each other and with students and staff across campus.
Leicester is in the centre of England with great transport links, making it easy to explore the whole country while studying there.
Want to explore further afield? Leicester has great European links – with one change of train, Leicester students can be in Paris by lunchtime.

Subject rankings

  • Subject ranking

    32nd out of 92 9

  • Entry standards

    / Max 200
    127 67%

    29th

    9
  • Graduate prospects

    / Max 100
    70.0 70%

    43rd

  • Student satisfaction

    / Max 5
    3.75 75%

    80th

    1

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